Entertainment: Film fans sent on troll-hunting mission
16 Feb 2012 | by John Owens
in the press linked to the film's Facebook page. MEASUREMENT AND EVALUATION The campaign received ...
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Sport: Yacht race sails into the mainstream
16 Feb 2012 | by John Owens
messaging and calls to action, to promote an online following and social networking. MEASUREMENT ...
CSR: Golden Square gets green makeover
16 Feb 2012 | by John Owens
show was held. MEASUREMENT AND EVALUATION More than 45 pieces of print, broadcast and online ...
Sport: Lady jockeys put on the ultimate show
09 Feb 2012 | by John Owens
photocalls and arranged for 2008 X Factor winner Alexandra Burke to perform after the races. Measurement ...
Charity: FitFlop star benefit scores hole in one
01 Feb 2012 | by John Owens
, strategic photography and news angles were used to promote additional sponsors. MEASUREMENT AND EVALUATION ...
Arts: Exhibition proves to be a masterpiece
01 Feb 2012 | by John Owens
accounts for Masterpiece London. MEASUREMENT AND EVALUATION The campaign resulted in 328 editorial ...
B2B: Legrand roadshow is the perfect fit
01 Feb 2012 | by John Owens
competitions that highlighted the fast-fit element of the product. MEASUREMENT AND EVALUATION The campaign ...
Public Sector: Walk in the Park reaches a high note
26 Jan 2012 | by John Owens
. MEASUREMENT AND EVALUATION The campaign achieved regular pre-event publicity in local newspapers, on local ...
Consumer: Malibu puts some varnish on its image
26 Jan 2012 | by John Owens
media to drive further awareness of the campaign. Measurement and evaluation The campaign generated ...
Consumer: Young Driver Insurance
19 Jan 2012 | by John Owens
of car insurance for young drivers, using in-car smartbox technology that measured their driving ability...and received celebrity backing through motoring columnist Quentin Willson. MEASUREMENT AND EVALUATION ...
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