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Entertainment: Lappset happy with angry approach

24 May 2012 | by John Owens

was lifted. Measurement and evaluation Eight journalists attended the launch including from The Daily ...

Digital: Nomophobia drives SecurEnvoy sales

24 May 2012 | by John Owens

. Measurement and evaluation The campaign generated nearly 1,000 pieces of coverage in more than 40 ...

Food & Drink: Take your hat off to Benito's tweet deal

24 May 2012 | by John Owens

the airwaves, as well as on Twitter. Measurement and evaluation By day three of the campaign, it had ...

Government challenges agencies to diversify over public sector comms

24 May 2012 | by John Owens

At a standing room-only conference on Monday, senior Government figures explained the fresh approach to comms after the closure of the COI and suggested agencies needed to widen their offerings to better incorporate digital, planning and measurement. The wide-ranging plan will see the Government ...

Consumer: Lego builds brand quality at St Pancras

18 May 2012 | by Hannah Crown

Kids performed to entertain station visitors. Measurement and evaluation Time Out declared ...

Public Sector: Royal Mail delivers a first-class operation

17 May 2012

to full Christmas investment measures. Strategy and plan The investment story was pushed ... into the heart of the business at key times. Measurement and evaluation Twenty news stories were ...

Digital: Zoopla's Purple Plaques target the living

17 May 2012

browse and suggest plaques. Measurement and evaluation The launch of Purple Plaques achieved ...

Environment : Jordans' 'ten per cent' boost for wildlife

10 May 2012

presented by Doherty with gardening tips. Measurement and evaluation The campaign generated 58 ...

The Arts: Trinity House draws strength from Monet

10 May 2012

-profile designers and collectors attended the official opening. Measurement and evaluation The campaign ...

Consumer: Sports bra shows some real panache

10 May 2012 | by Hannah Crown

the sports bra. Measurement and evaluation In five months, the campaign generated 40 pieces ...

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