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Direct mail sector confronts its critics - CrisisManagement

03 Feb 2006 | by Peter Crush

was made available for radio interviews and appearances on TV shows. MEASUREMENT AND EVALUATION Radio ...

Evaluation: How PR could learn to improve its aim

19 Aug 2005

Direct marketing sets the gold standard for measurement of return on investment. So can PROs apply...targeting techniques seems to be measurement. While with DM, clients expect, and get, a clear measure ... to traditional measurements, such as column inches and media coverage, frustrates many in the industry, including Waddington. 'There is a fixation on measuring clippings; what we should measure is end results, such as sales ...

CAMPAIGNS: Service Launch - Eulogy drive for register of deceased

08 Jun 2001 | by TARA STEVENS

their own experiences. Measurement and Evaluation Radio broadcasts covering national (You ...

CAMPAIGNS: Public Sector PR - Flood Action Week brings press deluge

13 Oct 2000 | by BEN BOLD

of the Environment Agency's work to be told. Measurement and Evaluation Despite competing with the fuel ...

Editorial: Lead role for PR in play for BBC fees

18 Sep 1998 | by BELINDA LAWSON

, but is unlikely to be measured in column inches. The onus is now on the BBC to recognise that ...

 

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