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Best of the tech blogs

06 Mar 2009

is neither an option nor an add-on to your traditional offering then the world looks rosier. MEASURING ... between how and what the systems measure. ...

Technology: Best of the tech blogs

21 Nov 2008

a downturn. If you simply scour the web you will find work to measure PR against other disciplines ...

Technology: Peppercom digital survey splits sector

31 Oct 2008 | by Chloe Markowicz

: 'The idea that any business or organisation can even begin to measure the effectiveness of its digital ...

Digital Essays: Weber Shandwick - The end of the beginning

07 Dec 2007 | by James Warren, UK head of interactive, social and emerging media at Weber Shandwick

engagement is based on six principles: - Identify - Monitor - Tune - Participate - Produce - Measure ... and certainly not a quick fix or a 'turn on/turn off' approach. Therefore effective measurement is absolutely ...

Digital Essays: Ruder Finn Interactive - The new face of journalism

07 Dec 2007 | by Ruth Foxe Blader, V-P and director of Ruder Finn Interactive, Europe

through greater creativity, more insightful measurement strategies, and an awareness of what ...

Digital Essays: Waggener Edstrom - The perils of the digital sea

07 Dec 2007 | by Ged Carroll, lead consultant (EMEA), digital strategies, Waggener Edstrom

The explosion of channels available in our digital age seems to engender enthusiasm and panic in equal measure in PR circles. Both reactions are understandable, but the latter less so. What happens again and again after the formulation of a traditional media campaign is that somebody says 'we'd better ...

Consumer - Look-a-like guests lead mall's 'royalwedding'

11 Nov 2005 | by Mary Cowlett

from one of the shopping centre's balconies. Measurement and Evaluation More than 50 major media ...

Campaign: Friends Reunited celebrates five years

23 Sep 2005 | by Peter Crush

were interviewed by national press, television and radio. Measurement and Evaluation The birthday ...

News Analysis: NLA's eClips sparks controversy

01 Jul 2005

to use eClips and that it is a commercial service, it does establish a measure of control for the NLA. So it is not an altruistic measure to help the PR industry. Ultimately, it is about controlling revenues on behalf ...

Reputation Management: Blogs cast a shadow

01 Jul 2005

mentioning that company first.' He says a simple measure such as having a plan for search engine listing ...

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