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Opinion: From Our Readers - Time for industry to act on ethnic diversity

08 May 2009

to take responsibility and provide real leadership in this area. We need to implement measures to ensure ...

Hit or Miss - Earth Hour scores pre-coverage but was it overshadowed by Put People First march?

03 Apr 2009 | by Kate Magee

Communications With any social marketing campaign, true success should be measured by a genuine change ...

Opinion: From Our Readers - Use traditional and social media jointly ..

13 Feb 2009

(News, 6 February)? Leaving aside the fact that 'influence' is nigh-on impossible to measure, I'd wager

Media: Recession is big business for BBC

12 Dec 2008 | by Cathy Wallace

measuring company comScore showed traffic to business news websites in September 2008, just as the financial...are more difficult to measure,' says Weber, 'but they are massive'. QUICK FACTS Website: bbc ...

Media: Hit or Miss - Manchester agency hitches a ride on back of Obama victory

21 Nov 2008

for hearts and minds. Manchester people have confidence and pride in equal measure, so comparing Manhattan ...

Campaign: Fashion/retail - Jigsaw hits new fashion heights

14 Nov 2008

for an alert email the day the site launched. Measurement and evaluation The campaign was covered ...

Opinion: From our Readers - Social media work needs to prove value

24 Oct 2008

Many agencies seem to promote social media work as something you 'have to do', without clear understanding of when it is appropriate, what measurement and success criteria there will be; and when it should be used instead of, or to complement, traditional PR. If there is one thing that always happens ...

Campaigns: Public Affairs/Media - Total success for Total Politics

24 Oct 2008 | by Helen Gregory

and radio stations. Measurement and evaluation The Independent on Sunday, The Observer and Radio 5 Live ...

Agencies urged to get in shape

17 Oct 2008 | by Alec Mattinson and Chloe Markowicz

clients to embrace tools to measure the effectiveness of PR campaigns. 'If the PR industry gets hit hard by this recession it is because we haven't done a good enough job getting our clients to really embrace measurement ...

Secondment Foreign assignments: Ticket to retention

10 Oct 2008

the Huntsworth Group, which bought Mmd in 2006. The programme measures candidates against a strict set ...

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