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City & Corporate: Companies make a virtue of doom

21 Nov 2008 | by Anthony Hilton

virtue of other cash conservation measures such as suspending share buy backs and stalling on capital ...

Campaign: Pepsi highlights music and soccer stars - Media Relations

02 Apr 2004 | by Adam Hill

-up. Measurement and Evaluation There was media coverage across the majority of the nationals in January ...

Analysis: Criticism mounts as AVEs rise again

08 Nov 2002 | by Ed Shelton

is once more using a measurement system that almost everyone agrees is crude and misleading. Until ... , as was underlined at last week's PR Week Awards, they are now once more a headline measure. In recent years awards ... the problems of measuring non-commercial media - space cannot be bought on the BBC - the little account taken ...

EDITORIAL: PR confidence is what is at stake

31 Aug 2001

its people as its main assets, staffing levels often tend to be cut back as a pre-emptive measure ...

EDITORIAL: PR confidence is what is at stake

31 Aug 2001

its people as its main assets, staffing levels often tend to be cut back as a pre-emptive measure ...

CAMPAIGNS: PETA targets anglers with dog poster - Public Awareness

17 Aug 2001 | by BEN BOLD

to the poster. Measurement and Evaluation PETA has not undertaken formal evaluation but coverage ... the publicity. Results Carr says: 'Our goal is to get angling banned, but we have to measure ...

CAMPAIGNS: FMCG Launch - Persil product makes debut in space-age

03 Aug 2001 | by ALASTAIR RAY

Client: Lever Faberge PR Team: Cairns 100,000 Cairns & Associates was appointed to plan strategy for the launch of Persil Capsules, a pre-measured portion of washing liquid in soluble packaging ... with astronomer Patrick Moore. Measurement and Evaluation The Mirror and Family Circle, as well ...

CAMPAIGNS: Train Launch - Virgin puts tilting trains in the picture

03 Aug 2001 | by BEN BOLD

-test run, including aerial footage, trackside and interiors. Measurement and Evaluation Forty ...

CAMPAIGNS: Product Launch - Flipside site debuts with Bastion stunt

16 Mar 2001 | by BEN BOLD

of the Flipside site's 40 games. Measurement and Evaluation The quirkiness of the stunt led to a number of strong human interest angles to arouse the media. Bastion was able to measure the campaign ...

CAMPAIGNS: Product Launch - Micro scoot becomes a must-have

26 Jan 2001 | by TARA STEVENS

in Bournemouth. Measurement and Evaluation Most national newspapers, nearly all the men's magazines ...

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