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Jägermeister brings in Clarion Communications after pitch battle

09 Mar 2012 | by John Owens

Global spirits giant Jägermeister has called in Clarion Communications to help build the brand....include social media and online promotion. Gary Freemantle, Clarion Communications CEO, said ...

Bell Pottinger Public Affairs appointed by New Covent Garden Market

10 May 2012 | by Matt Cartmell

Bell Pottinger Public Affairs is understood to have been appointed by New Covent Garden Market.

Food and drink: Jubilee strawberries effort bears fruit

15 Mar 2012 | by John Owens

of the British media and public....cent. SECOND OPINION - VICTORIA SAVILL, CONSUMER DIRECTOR, SIREN COMMUNICATIONS I worked on PR ...

Brewer AB InBev loses comms chief Mike Kelly

14 Feb 2012 | by Matt Cartmell

The world's largest brewer is currently without its UK public affairs director, as the alcohol...to interact with the Wikipedia community. Kelly joined AB InBev in 2008, initially as corporate affairs director. Previously he worked as public affairs manager at BAA, and as a researcher for the Labour Party ...

Food & Drink/Tourism: Fika delivers a square deal for Sweden

19 Apr 2012

W Communications was appointed by Visit Sweden to create a highly targeted campaign that would...Campaign Fika Square Client Visit Sweden PR team W Communications Timescale June-October 2011 Budget 30,000 Objectives To generate press coverage of Fika and the Skane province ... Sweden Facebook page. ...

Consumer: Malibu puts some varnish on its image

26 Jan 2012 | by John Owens

, and significant investment in Facebook. OBJECTIVES To educate the media and general consumers about ... of mind with opinion-forming media To achieve cut-through within the fashion and beauty community ... and the Malibu Facebook page. STRATEGY AND PLAN Tea Cake PR launched the Malibutique campaign ...

Mischief wins account to 'reignite passion' for Jaffa Cakes

14 Feb 2012 | by Hannah Crown

and the creation of a cult of Jaffa website and Facebook community. He said: We have a fairly large Facebook community, around 320,000 fans, and we wanted to activate their imagination. Jaffa Cakes is now the fourth ...

Nestlé revamps PR support as protest looms

25 Apr 2012 | by Sara Luker

Food giant Nestlé is on the hunt for corporate and public affairs support as the company faces...was understood to be worth around 500,000 a year. The chosen agency will handle Nestl s public affairs ...

Sue Garrard: From pensions to Pot Noodles

23 Feb 2012 | by Matt Cartmell

The senior V-P of global comms at Unilever has successfully made the transition from public sector...the world's third-largest consumer goods firm, having become disillusioned by the public sector cuts. Indeed ... Huhne and Liam Fox. Garrard suggests that the level of public scrutiny could mean politics is missing ... was in the private sector making dangerous chemicals, you would see the spotlight of public scrutiny on me. We make ...

Ex-Shine director Natalie Luke launches consumer start-up

30 Apr 2012 | by Hannah Crown

Communications....my eye on the bottom line.' Luke was at Shine Communications for eight years, rising to associate ...

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