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Alex Hilton: Milk U-turn may yet bite Tories

, the Conservatives have been successfully selling to the public a simple and consistent line for a long time now ... 't see an alternative way out. But when the storm does hit, when public sector jobs cuts accelerate ... political communications adviser and former Labour parliamentary candidate. ...

Alex Aiken: It is time to make digital communications central to campaign objectives

The news that the Department for Communities is to 'go digital' should focus all public service...to communications. In hindsight 2010 will be seen as a landmark year for local public service communications ... the public serviced is helping create jobs or protect business. Communicators should embrace this new agenda ... that public relations practitioners focus their organisations on the central issues and master new ...

Letter - Time for stereotyped blondes to bite back

.' I imagine Dr Bull can relate to this on both counts. Natalie Hale, corporate PR executive, Experian Press Relations. ...

Ian Monk: Talent bites the hand that feeds

. It is to the credit of both sides that public utterances following Stuart Bell's defection (via long gardening leave ... . Preventing its fledglings from biting the hand that fed is fundamental to this. Permitting employees ...

LEADER: Don’t let this boom become a bubble

Big money account reviews for a new wave of dotcoms (Facebook, LinkedIn and Bebo this week, MySpace...the headlines than in 2000. And it is difficult to compare Facebook and MySpace both several years old ... -term value to clients that are often at the cutting edge of communications. In other words, agencies must ...

Danny Rogers: Sound bite culture shows its absurdity

on YouTube, it is well worth a view. It lays bare this country's 'sound bite' political culture. It also.... Of course one can understand Team Miliband's strategy. The broadcasters demand one sound bite for a story ... messages in sound bites. Unfortunately such a strategy is no longer sufficient. The nature of today ... good man and a bright guy. Red Ed should therefore have the confidence to engage fully with his public ...

Alex Aiken: Public service comms is in the doldrums

One year on from the election of a new government, public service communications is in the doldrums....roles being downgraded. Many good public relations staff are being - or have been - made redundant ... working in public relations in government service locally and nationally. There are four areas where ... that the majority of communication teams have a grip on their organisation across all local public services ...

Anthony Hilton: A taxing issue that could bite firms

spending and people are having to pay more tax because of a VAT increase or whatever, then the public might ... , it would appear, to the state via the tax system. That could come back to bite them. ...

Letters - Staffs council is a Facebook veteran

to use Facebook as a PR tool (News, 26 October)....But at Staffordshire County Council, we have been using Facebook and MySpace for some time as a PR tool to try to engage young people and reduce the level of underage drinking in the county. While I ... ahead of Essex. Tim Ash, communications and marketing officer, Staffordshire County Council. ...

Luke Blair: think twice before ditching the freelancers

As the cutbacks begin to bite, the immediate impact on the public sector will be felt in particular..., and move on. Nor is it true that expertise does not then stay in the organisation a good communications ... Communications Agency. ...

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