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Public Sector: Beko fridge-freezers

it was actually caused by a faulty Beko fridge-freezer. The LFB launched a campaign to tell the public about...the message into the public spotlight was a simple one. With lives potentially at stake, the PR team needed ... commissioner for Fire Safety Regulation live on the sofa. The LFB gave public guidance on what to look ... on the LFB's Facebook page and Twitter account. LFB staff also passed on the news through word of mouth ...

Entertainment: Film fans sent on troll-hunting mission

in the press linked to the film's Facebook page. MEASUREMENT AND EVALUATION The campaign received coverage in Total Film and Empire. Interviews with the writer and director were placed in publications ... Shortlist and Nuts also covered the film. RESULTS The Troll Hunter Facebook page had 4,425 likes ...

How PR agencies' fee income has changed in the past 10 years

the impact of the credit crunch starting to bite. Overall fee income still sees double-figure growth. Total ... manages less than one per cent growth on average. But commentators are cheery that the recession's bite ... . But agencies that relied on financial PR or public sector business suffer large declines. Total fee income ...

CSR: Golden Square gets green makeover

,500 OBJECTIVES To bring the community, including children, together through an eco ... Climate Change and the Energy Saving Trust. The Facebook campaign gained 498 likes in four weeks, and 2 ...

Business leaders most important target for value of PR, new survey finds

%. The general public came in at 16%. The research also showed that new technology and social media represent ... chair Daniel Tisch said: Communication is changing our world, our organisations and our profession, and the Global Alliance survey shows that communication must change as a consequence. ...

Just Health to drive consultation on modern HIV provision

relations Jon Spiers will lead the account. Spiers said: 'Given the financial pressures on the NHS ... by Jon Spiers, head of political relations. ...

Sport: Yacht race sails into the mainstream

skippers, or relating to specific cities in which the race stopped. H+K negotiated inclusion of Velux 5 ... relations drove significant traffic to the velux5oceans.com website, which received 2,825,846 visits ...

Marketing group that contains PR remains hardest hit in Q1 Bellwether Report

in relation to their own companies prospects, with a net balance of 19.1%, up from -12.4% in Q4 ...

Technology: Launch of Kirstie and Phil's House Hunter iPhone app

Client: BBC Worldwide PR team: Acceleris Timescale: May-July 2011 Budget: 13,000 OBJECTIVES To generate mainstream awareness To attract a broad customer base including homebuyers, property enthusiasts, Kirstie and Phil fans, and the wider public. STRATEGY AND PLAN ...

'Silver socialisers' embracing social media to engage with brands

A survey by Fishburn Hedges and Echo Research shows a significant public shift towards using social media sites to speak to brands directly, stretched across all age groups. While half of 18- to 24-year-olds had gone online to ask a question, respond to, interact with, or complain about a brand, 27 ...

 

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