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Hope&Glory called in to promote ERGObaby

30 Apr 2012 | by John Owens

The agency has been called in by Clever Clogs, a distributor of kids brands across the UK, to help it introduce the ERGObaby baby carrier from the United States. Hope Glory s consumer brief is to build brand awareness for ERGObaby among UK parents through a mix of media and blogger outreach, alongside consumer ...

Broadcast yourself: Should brands become media owners?

22 Mar 2012 | by Kate Magee

, for example, are still incredibly valuable for brands and third-party endorsement remains a powerful ...

Blender company Vitamix brings in Publicasity

14 Mar 2012 | by Matt Cartmell

a highly targeted approach. The campaign will incorporate a dedicated blogger relations programme ...

Consumer: Belling recipe book provides tasty tweet

09 Mar 2012 | by John Owens

's wordiest chef. The research and recipes were given to food bloggers, as well as media with the hashtag #TweetPie. Leading food blogger Craig Dugas helped judge the shortlist of entries to be included ... including targeted bloggers and food media, The Daily Telegraph and The Independent, and TV in the US with a ...

Property: In-Deed gets gazanging trending

01 Mar 2012 | by John Owens

bloggers and influencers and through Spencer's Twitter following. The full results were then released ...

Sue Garrard: From pensions to Pot Noodles

23 Feb 2012 | by Matt Cartmell

to the Labour Party - one of a long line of frequent ministerial resignations, more recently joined by Chris ... , to leave government comms during the past year. Is there not a sense that the old guard of Labour ...

London Fashion Week: Followers of fashion

16 Feb 2012 | by John Owens

on the front row at a Somerset House show, or aligning your brand with an off-beat party alongside an edgy ... the Atlantic. When it comes to sponsoring parties or events during the week itself, he also warns against ... especially, bloggers such as Susie Bubble hold great sway. Ben Taylor looks after the VIP section ...

Social Brands: How to be social

16 Feb 2012 | by John Owens

broadly speaking, when it comes to using third party content on your site, also make sure your terms say ...

Brewer AB InBev loses comms chief Mike Kelly

14 Feb 2012 | by Matt Cartmell

director. Previously he worked as public affairs manager at BAA, and as a researcher for the Labour Party ...

M&S deal helps Amazon to soar as car makers fall

29 Apr 2005 | by Dan Bloch

The tie-up, the first time a third party has sold M S products, also involves new subsidiary Amazon Services Europe hosting and providing the e-commerce technology behind M S's website. Elsewhere in the top five, bookmaker Stanley Leisure benefited from news that state-owned betting operator The Tote ...

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