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Video: Power Book 2012 launch party

28 Mar 2012 | by Kate Magee

The most powerful PR professionals attended the Power Book 2012 launch party last night....The party took place at the Met Bar in Mayfair. ...

PRWeek podcast: TripAdvisor case shows why brands must engage

10 Feb 2012 | by John Owens

in the online world it was more important than ever to mobilise third-party endorsement. This comes back ...

29 under 29: Not the usual suspects

10 Nov 2011 | by Kate Magee

was working on the Labour government-backed Hello campaign when the coalition came to power and slashed ...

Mark Pinsent Shine Communications: The year of the network

18 Nov 2010 | by Mark Pinsent, Shine Communications

brand campaign you've seen on Facebook? Shine's recent campaign for the Indesit Party Laundrette ...

Creating coverage: Record breakers

23 Sep 2010 | by Kate Magee

is that it lets you be the life and soul of the party. That's how the coverage came across. The journalists wrote ...

Introducing the Future 5

23 Sep 2010

For many years the PR profession changed very little. It was about third-party endorsement in print publications or broadcast programmes, and there was a standard way of going about it: campaigns were planned, media lists were devised, journalists were engaged through press releases or events ...

Generating Ideas: The theory of creativity

09 Sep 2010 | by Suzy Bashford

in the venue into a kid's party. One of the facilitators dressed up as a wizard and then every 'kid' had ... . The verdict: The kid's party won on the novelty factor stakes, but most queried its value in generating ideas ...

Internships: Opportunity or exploitation?

02 Sep 2010 | by Cathy Wallace

but others, such as one 22-year-old London-based graduate (see above), have completed months of unpaid labour ... -house comms directors would agree that in theory, an intern should be paid for their labour ... as both parties are aware no payment will be made, the position could be classed as 'voluntary'. The ippr ...

Measurement: What next for measurement?

18 Aug 2010 | by Kate Magee

network. 'Too many PROs believe that dealing with social media is down to how you handle bloggers ... matters isn't whether a blogger will talk to you, it's understanding how members of a social network ...

Crisis simulation: The eye of the storm

11 Aug 2010 | by Kate Magee

details of all parties involved. Are we ensuring no comment is made that could be seen as an apology ...

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