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City & Corporate: Fortune in agency talks over Allied Domecq bid

15 Apr 2005 | by Tom Williams

to trump any agreement between Pernod, Fortune and Allied. The group has reportedly approached Jack Daniel ...

NEWS ANALYSIS: Battle of the vodka brands hots up

23 Jan 2004 | by Ian Hall

of outlets stocking their label. Jack Hibberd, news editor at wine and spirit weekly Harpers, argues ...

PRWEEK AWARDS 2003: Specialist & Technique - Research

31 Oct 2003

and an initiative with ACPO on car-jacking. The campaign won extensive media coverage and is now part ...

CAMPAIGN: Consumer PR - Online sweet shop fills gap in the market

25 Jul 2003 | by Maja Pawinska

Remember Kola Kubes and Flying Saucers? When entrepreneur Michael Parker found he had a craving for the sweets of his youth, but could not find them in shops, he created the online store www.aquarterof.co.uk. He asked Octopus to bring the flavours of Black Jacks and Fruit Salads back to the UK consumer ...

Southern Comfort set to stage consumer PR pitch

16 Aug 2002

-Forman's flagship brand, Jack Daniels, was put out to pitch, before being awarded to Freud Communications (PRWeek ...

BIGGEST BRANDS: The top ten global brands come under the spotlight - PRWeek takes a closer look at the top ten global brands that have stood out this year and the part PR has played in their success

09 Aug 2002 | by MARY COWLETT

imaging equipment and finance. Last September, GE's illustrious CEO Jack Welch stepped down ... . Of further comfort to chairman and chief executive Jack Greenberg, is the fact that sales in Europe increased ...

PROFILE: Jack Cassidy, RJH Public Relations - Fashion veteran pins hopes on RJH's future - Jack

12 Apr 2002 | by GIDON FREEMAN

who this week celebrates his first year in the CEO's chair. Jack Cassidy, a management veteran at some ... changed it to Jack The former RJH .' Too right. ...

ANALYSIS: A new twist to drinks sector PR mix - A spate of new business pitches and account wins in the spirits sector highlights the increasing use of PR in the marketing mix for hard drinks, says Alastair Ray

12 Apr 2002 | by ALASTAIR RAY

three weeks alone, Freud Communications has picked up the Jack Daniels brief following a competitive ... for the event. Other spirits - such as Jack Daniels and French vodka brand Grey Goose - are also looking to shun ...

Freuds lands Jack Daniel's makeover job

29 Mar 2002 | by CHRIS SCOTT

Bourbon brand Jack Daniel's is to be the subject of an image makeover at the hands of Freud...the Jack Daniel's brand and providing PR support. The agency reports to Guinness UDV brand manager Clare ... said the PR work would complement the firm's existing strategies. 'Jack Daniel's is a great brand ... . It is understood The House will continue to provide marketing support for Jack Daniel's. Brown-Forman acquired ...

Jack Daniel's stages pitch

15 Feb 2002

Whisky brand Jack Daniel's is pitching its six-figure consumer PR brief.

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