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Reputation Survey: Supermarkets - Tesco needs to come up with the goods

considers its new strategy, investing in stores and staff are important, but focusing on the quality of its ...

Broadcast yourself: Should brands become media owners?

opportunities 'Brands invest heavily in getting their content into other media owners. Why doesn't a brand ... investment. 'If a brand was to create its own programme, in order to make it interesting for viewers ... Fletcher says the brand stopped investing in the channel because viewing habits had changed. 'Fewer people ...

The Red Consultancy loses six-figure contract with shopping site Kelkoo

the investment in PR has been considerable and we have achieved amazing results with coverage volumes increasing ...

Asda reviews public affairs ahead of major 2012 expansion

. The company plans to open 25 stores, refurbish 43 outlets and invest in three new depots in 2012 ...

Consumer: Malibu puts some varnish on its image

, and significant investment in Facebook. OBJECTIVES To educate the media and general consumers about ...

Reputation Survey: Olympic sponsors

product just because of its association with Olympics, sponsors need to ask how their investment will make ...

News Analysis: Ridicule to cool: the Skoda story

restrictions on the Czech firm's investment in new technology meant it couldn't compete with Western ... investment by the Volkswagen Group, which bought a majority stake in Skoda from the Czech government in 1991 ...

MG Rover comms team faces axe

Communications and MPA Media. Ward's hire last October signalled a re-investment in PR in anticipation of the now ...

Healthcare: Brand visibility

per cent had negative opinions. It could still be argued however that greater investment ...

HEALTHCARE: Pharmas face the future

pharma giant's commitment to invest $4bn (£2.2bn) in R D over the next ten years, while promoting ... with the newly empowered PCT managers and NHS pharmacy and nurse prescribers. Worldwide, Wyeth also invests $2bn ...

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