GlaxoSmithKline launches review of multimillion-pound UK PR roster
31 Jan 2012 | by Elizabeth Pears
current lucrative roster. McGibbon said: We are investing both time and money to significantly up ...
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agenda in today s dynamic political and economic environment. We are investing in our ability ...
current lucrative roster. McGibbon said: We are investing both time and money to significantly up ...
's investment banking arm Barclays Capital (PRWeek, 22 November 2002). He has also previously worked in a non ...
Tobacco companies have an undeniably dark reputation. And somehow London-based BAT has managed to outperform the market in this respect.
GA London deputy CEO Fergus Wylie is handling PR around the £40m listing of Mosaic, which is 42 per cent owned by Icelandic investment group Baugur. The listing, which is scheduled for next month, will be for new shares with Baugur remaining the group's majority shareholder. ...
Campaign: Launch of Rocola Shirt Tec Client: Morrison McConnell PR team: Grappa PR Timescale: June-October 2004 Budget: £20,000 Fashion brand owner Morrison McConnell has invested in a new molecular fabric technology which, when applied to shirts during manufacturing, makes them resistant ...
in September, does not pay or charge interest and has an ethical investment policy that avoids companies ...
'Championship Whites' initiative, which uses Tim Henman and invests cash in young British players of the future ... or credible individuals can also work. Most importantly, brand managers need to invest in the PR campaign ...
. The brands' investment in PR comes as they look to continue aggressive development of new product lines while ... the brand's premium reputation among consumers. Thorntons is doubling its investment in marcoms this year ... investment in PR because, Tye says, PR can position names like Lindt alongside luxury brands in titles ...
New World wines have become entrenched in the UK best-sellers list and are taking advantage of established distribution to increase their investment in brand-building through consumer PR. Branding has driven their success as labels battle for differentiation in a cluttered market, while old world wines ...