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Best of the tech blogs

03 Apr 2009

of investment in social media, the question is not whether online marketing will play a part in the forthcoming ...

The Public Sector Week

06 Mar 2009

.5m investment to help young people gain better access to contraception, announced by public health ... coverage, from an investment of 27,000. The campaign promoted locations used in the film The Other Boleyn ...

Technology: Learn digital skills - or risk losing budget to other disciplines

15 Feb 2008

PR firms and, of course, against other marketing investments. At events I have attended recently ...

Digital Essays: Bite Communications - Earning attention online

07 Dec 2007 | by Jonathan Hopkins, senior creative and digital consultant at Bite Communications

. This requires an investment of time. Time to research target audiences carefully, time to establish exactly ...

Letter - Consumers embrace online technologies

24 Mar 2006

With broadband penetration increasing and video-enabled mobile phones accounting for a quarter of the handheld market, the opportunity is clear for clients willing to invest in making their content go further than traditional B-roll for TV. TV will continue as first choice for reaching and influencing ...

Novell calls pitch for comms efficiency

08 Apr 2005 | by Tom Williams

the countries from which we derive the bulk of our revenue get the bulk of our PR investment'. She added ...

Online Publishing: Spot the difference

12 Nov 2004

get contacted about UK matters. 'In terms of investment in what we offer online and the ability ...

Radio & Online Communications: Evaluation - Nowhere to hide

10 Sep 2004

in demonstrating the value of every pound invested. Markettiers4DC has also explored the option of a monitoring ... , but the reluctance of companies investing money in PR to do so, without measuring the cost-effectiveness of that investment, is a conundrum. PR companies, when they are evaluating radio PR, need to be asking radio ...

Radio & Online Communications: Best of Broadcast - The campaign trail

10 Sep 2004

The vast sums of money invested in Formula 1 sponsorship only seem to make sense when considered against the number of people who follow the sport. F1 regularly attracts a TV audience of around 360 million viewers to each match race - a cumulative annual audience of 6.5 billion people. Given this huge ...

News Analysis: eBay builds PR to safeguard name

07 May 2004

, it is the company's success in the US that is driving its investment in UK PR. He says its growth this side ... safe - you never hear of QXL any more. If eBay keeps investing in its product, and as long ...

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