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Opinion: From Our Readers - PR agencies must learn from ad shops

08 May 2009

the market is high. To break the mould, PR businesses must invest in strategic planning as a core competency ...

Do not misjudge the power of The People

27 Mar 2009 | by Matt Cartmell

for The People? We have invested in full colour and are working on a redesign with a bright, fresh look. We ...

Banking industry lashes out at negative media coverage

23 Jan 2009 | by Alec Mattinson

intervention has meant it is unclear whether the Government, its UK Financial Investments vehicle or the banks ...

City & Corporate: The Week in City & Corporate

07 Nov 2008

NS&I (National Savings and Investments) has appointed Gareth Headon, previously Eurostar's media relations manager, as its head of media and PR. Headon spent six years at Eurostar and has also worked at the Consumers' Association press office and PR agency Johnson King. He is charged with devising and implementing ...

Technology: FH launches digital agency

07 Nov 2008 | by Chloe Markowicz

investing in digital over the coming months. Three Monkeys recently created its own digital agency (PRWeek ...

Secondment Foreign assignments: Ticket to retention

10 Oct 2008

of it as a long-term investment'. In fact, the only drawback of sending employees overseas, says Danaher ... clients View a secondment as a cost - rather think of it as an investment Allow an employee to go ...

Round table: The big cuttings debate - Media monitoring in a digital age

10 Oct 2008

themselves have sought new revenue models to generate a return on their content investment in areas ... investing in new services that are beneficial to the marketplace. NLA chairman Dominic Young says: 'The ...

Media: Absolute vows to keep Virgin's edge

19 Sep 2008 | by Gemma O'Reilly

-building and investment strategy behind it'. The station's PR campaign has suffered one early setback, though. Last ...

Experiential: Time to get involved

15 Aug 2008

squeezing other budget areas and bringing the issue of return on investment into sharp relief. This is one ...

Virgin Radio seeks agency

18 Jul 2008 | by Kate Magee

The relaunch follows last month's £53m sale to TIML, a subsidiary of The Times of India. The Virgin Radio brand will disappear 90 days after the completion of the sale on 30 June. The new owners are investing £15m in building the new brand. The national rock music station wants an agency to put together a ...

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