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Editorial: McDonald's shoots itself in the foot

Its corporate hospitality charm offensive has included a well-documented jaunt for MPs, as well as press trips. There is nothing unusual about a megabrand forging an association with such a grand event. Its presence ensures colossal consumer reach. But given that the obesity debate has reached super ...

CAMPAIGNS: Judge and Jury - Non-aggressive PR could have us rolling down the Wal-Mart aisles

in this country, I know that company creeds like an aggressive hospitality would make the average reserved ...

Al Fayed sets PR people an example of how not to do it

money and/or hospitality. Mr Cole now takes some public pride in his handiwork in helping to bring ...

Why Cole’s retirement tale fans the flames of incredibility

the Mirror s astonishing hospitality to Mr Al Fayed s inner thoughts has prompted speculation ...

Donovan takes Littlewoods’ top corporate role

communications, community and public affairs and corporate hospitality. Donovan s arrival comes ...

WH Smith books Lowe Bell for literacy drive

leasing operation, and West Middlesex Hospital Trust. ...

STOP PRESS: Granada reviews its use of external PR

Granada s hotel and restaurant division is reviewing its use of consultancies as part of an overall PR assessment. The move follows the establishment of an in-house communications team for the division earlier this year. Granada uses Shilland and Co for Granada Hospitality motorway service ...

CAMPAIGNS: Heavy breathing exercise at Boots - Health Education

the Doctors in Asthma group, a hospital consultant and the National Asthma Campaign, organisers of National ...

FOCUS: HEALTHCARE PR; Swallowing the bitter pill of drug legislation

of their benefits HOSPITAL PR: Communicating changes to NHS and private hospitals without incurring the wrath...PHARMACEUTICALS: Restrictive legislation makes it difficult to promote new drugs, regardless of their benefits HOSPITAL PR: Communicating changes to NHS and private hospitals without incurring the wrath ... produced full-page advertorials for Hospital Doctor and Pulse - a new departure for the medical journals ...

 

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