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Campaign: Launch of Angry Birds Activity Parks in the UK Client: Lappset Group PR team: Maxim Timescale: March 2012 Budget: 8,000 Objectives To generate global brand ... , the campaign generated 100 press stories and 500 online articles. Results Enquiries from interested ...
big player in the market To generate conversations around 'nomophobia' online and drive traffic ... . Measurement and evaluation The campaign generated nearly 1,000 pieces of coverage in more than 40 ...
could call the receiving end. APPLE - SECRETIVE Apple's PR approach is, generally, 'we'll say ... by the sheer size of the business. A UK query relating to something about its general business - say, to pin ...
What was your biggest career break? Being elected university newspaper editor. It gave me ...
on social network engagement programmes and the integration of online video and user-generated content. ...
relations programme. The agency will also work on generating content and campaigns for Telef nica s local ...
experience in PR than in general marketing, so I felt I needed the help of a professional agency. We ...
Edelman's head of technology Cairbre Sugrue is leaving to become Waggener Edstrom's new UK general
, and our work will include a series of proactive news generation stories and campaigns aimed at building ...
with the generation of consumer news stories. Diffusion will also promote exclusive app hotel deals and Hotels ...
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