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Agencies reject talk of looming closures

20 Feb 2009 | by Gemma O'Reilly

IT firm AlphaZulu Software said it had conducted qualitative research with 125 agencies in January. It claimed 11 per cent of those questioned had already started to investigate exit strategies and that 65 per cent were not currently trading profitably month-by-month. But PRCA director general Francis Ingham ...

Technology: The Week in Technology

12 Sep 2008

to the general implications for the industry. Vitis PR has been appointed by the UK IT Association, the trade ...

CONSUMER TECH CAMPAIGN: BT's Office Anywhere makes life a beach

08 May 2008 | by Mary Cowlett

of sales data generated from the event, are the only two lessons to be learned on how this campaign could ...

Technology - Eleksen wins coverage beyond the tech press

04 Nov 2005

Service and Business 2.0. Results At least 550 business and sales leads were generated from ...

iPod supplier forced into rebrand

19 Aug 2005

. Custard director Gareth Davies said the agency would generate awareness of the name change to minimise any ...

Opinion: Apple has underestimated online outrage

21 Jan 2005 | by Kate Nicholas, kate.nicholas@haynet.com

. Gizmodo calls Apple 'bastards' for its decision to sue, but in general the responses on sites ...

Campaign: Software group puts piracy on the agenda - B2C Comms

22 Oct 2004 | by Joe Lepper

Campaign: Pirate Generation Client: Business Software Alliance PR team: Brands2Life Timescale...of around £1bn a year. As the issue was not gaining as much coverage in general media as other intellectual ... of consumers' perspective. The concept of the 'pirate generation' was developed, in which consumers ... was commissioned to compile a survey of 2,180 people to find out who the 'pirate generation' was. This found ...

Campaigns: Second opinion

28 May 2004

Most in the PR industry reading this would applaud the creative ideas Edelman came up with and the high-profile coverage generated. However, I can't help but question whether the strategy really met Microsoft's key objective - to challenge the negative consumer attitudes towards the company. The decision ...

Technology: Gadget Revolution

27 Feb 2004 | by Adam Hill

, with nationals and B2B titles attending a briefing at which the product was linked with Sage's ACT lead-generation ...

CAMPAIGN: Tech PR - Absenteeism survey raises Crown profile

27 Jun 2003 | by Ian Evans

.com to monitor overseas coverage. Between 27 and 28 May, the Hangover Hotspots campaign generated more than 100 ...

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