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Entertainment: Lappset happy with angry approach

Campaign: Launch of Angry Birds Activity Parks in the UK Client: Lappset Group PR team: Maxim Timescale: March 2012 Budget: 8,000 Objectives To generate global brand ... , the campaign generated 100 press stories and 500 online articles. Results Enquiries from interested ...

Consumer: Lego builds brand quality at St Pancras

was generated. Radio mentions included BBC 6 Music, Absolute Radio and Heart FM. Press included the London ... generated 88 pieces of online coverage. Abroad, it was picked up by the Malaysia Star, Washington Post ...

PHA Media picked to promote Nicky Clarke hair styling range

, and the Nicky Clarke brand in general. The range includes the Mayfair Collection, Frizz Control and DesiRED ...

Consumer: Sports bra shows some real panache

in October 2011. It called in Instinct PR to develop a launch campaign and generate sales through a health...the sports bra. Measurement and evaluation In five months, the campaign generated 40 pieces ... and the product, generating positive coverage at the right time to support sales. Securing a well ...

Environment : Jordans' 'ten per cent' boost for wildlife

To promote a greater understanding of Jordans' environmental credentials To generate 40 pieces ... presented by Doherty with gardening tips. Measurement and evaluation The campaign generated 58 ...

German shower specialist Hansgrohe hands GolinHarris global brief

generated sales of around 764m via its Axor, Hansgrohe, Pharo and Pontos brands. The firm s global ...

HarperCollins picks Stunning PR to promote erotica range

to raise the quality of what's out there, not to mention the popularity of erotica in general,' she said ...

Burlington Arcade picks Gong Muse for PR drive

and the excitement that generates. Our experience fits into the luxury and antique sector, and the arcade really ...

Food and Drink: Nudo's olive oil is adopted by consumers

for National Baking Week in October. MEASUREMENT AND EVALUATION The campaign generated more than 100 ...

Broadcast yourself: Should brands become media owners?

where the younger generation get their content. GolinHarris' head of media Neil Henderson says: 'It ...

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