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Public Affairs: The week in Lobbying

12 Dec 2008

- Burson-Marsteller has become the first major public affairs agency to sign up to the European Commission's controversial register for Brussels-based lobbyists. Ten weeks ago just two UK-based agencies had signed the 'voluntary register of interest representatives' (PRWeek, 3 October). - General ...

News Brief: Iris PR promotes Argos

18 Jan 2008

generation brief with the retailer.

Consumer - Look-a-like guests lead mall's 'royalwedding'

11 Nov 2005 | by Mary Cowlett

Bakewell. To involve the shopping centre's retailers, increase footfall and generate buzz among Windsor ...

Editorial: Roddick still has the flair to walk the walk

17 Jun 2005 | by Danny Rogers, danny.rogers@haynet.com

generation of marketers and PROs are being allowed to develop their own ideas. After years of faltering sales growth, a complete rethink of its retail experience in early 2004 generated a nine per cent increase ...

View From The Top: 'I'm an activist. I'm too old to bullshit'

17 Jun 2005

-publicist. 'Oh yeah,' she agrees instantly. 'I'm available, generous and passionate about the issues I care about ...

Consumer PR: What's the big idea?

13 May 2005

it at £19. The idea was designed primarily to generate publicity for Asda, but the brainwave also raised ... brainstorming session is the favoured tool for generating ideas, but some think this leaves a lot to be desired ... separate the generation of ideas from the analysis, which means not picking apart ideas as you go along ...

M&S deal helps Amazon to soar as car makers fall

29 Apr 2005 | by Dan Bloch

stayed second. The US's biggest car makers, General Motors and Ford, joined MG Rover at the bottom ... in production to reduce inventories. General Motors fell 18 places on the back of a £580m first-quarter loss ...

News Analysis: McDonald's faces more obesity flak

17 Sep 2004

) will slip on to Labour's re-election manifesto.' The UK obesity stats are telling and McDonald's is right ...

Campaign: Hasbro resurrects My Little Pony brand - Consumer PR

10 Sep 2004 | by Donna Werbner

of the relaunch. To generate coverage in celebrity magazines, Mason Williams researched famous figures ...

News Analysis: PR stunts juggle risk with success

09 Jul 2004

's brand generally. The offer gained coverage in most of the national and regional press. Opportunity ...

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