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Opinion: From our readers - Drugs are not the same as soft drinks

patent and can be made in a generic form cheaply. There are examples of companies supporting the developing world to manufacture generic medicines to a high standard. We should admire the pharmaceutical ...

Campaigns: Public sector - WRAP tells public to end food waste

waste is generated in UK homes each year. The research also predicted this figure was set to increase ... of coverage appeared across the media, generating 537 million opportunities to see and 163 million ...

Campaigns: Beauty - Ding dong - 'Avon lady' calls

and evaluation A total of 76 pieces of coverage were generated in national, regional, broadcast, online ...

View From The Top: International Ambition

-day visit when he's almost certain that a partner is the right one. He generally returns to the office after ... as commercial underdog in the mature cola market. Conversely, Coca-Cola particularly is generally portrayed ...

Letter: Generic drugs give a kick up the backside

The relationship between branded pharmaceutical companies and their generic competitors is indeed..., they get a kick up the backside. Without generic competition, branded companies would not bother ... of Sandoz, the world's second-largest generics player). The column says drugs must evolve to fight diseases. It might have added that without generics, this country would not be able to afford them. Mike ...

Cancer Research UK in smoke ban victory - Public Affairs

of smokers, and the general public's exposure to secondhand smoke, will be at least as significant ...

Campaign: Whitley Neill Gin makes an upmarket splash - Consumer

the gin to upmarket retailers and wealthy consumers. OBJECTIVES To generate interest from leading ...

Consumer - Carling's music-fest moves to Manchester

in the capital and Manchester, and generate national media coverage. Strategy and Plan Cake booked ...

PRWeek to show Dove ad webcast

manager Stacie Bright, Edelman general manager of consumer brands Lisa Sepulveda and Ogilvy & Mather ...

Amgen hires Sorman to grow comms in UK

' of the firm, whose headquarters are based in the US. In the Cambridge-based role she reports to UK general ...

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