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Rooster called in to promote daily deals market conference

and Wahanda. Prodromou, who worked a senior consultant and general manager at daily deals site Groupon ...

B2B: Legrand roadshow is the perfect fit

quicker to install than its predecessor. It wanted to generate interest in its three-month roadshow, which ... To raise awareness in trade magazines To position Legrand as an innovator To generate ... generated more than 100 pieces of coverage in target media. RESULTS More than 50 contractors ...

HR trainers expose the 'stagnant' office - B2B

generally. To create powerful brand awareness of The Rialto Consultancy. To identify a practice for which ... , were presented as catering for organisations wanting to get rid of stags. To generate a news angle ... . Stagnation is the kind of issue they come up against as they often have an older generation of staff who ...

Campaign: Telewest Business in home working stunt - B2B PR

and found that the campaign created 1,802,522 opportunities to see. Results The campaign generated 1 ...

CAMPAIGNS: Video venues inspire global conferencing - B2B PR

where face2face is targeting new users. Since June, 150 press and radio clips have been generated ...

TECHNOLOGY: Crackdown on Spam

, given the age profile of many mobile users, and the general lack of awareness of channels to complain ... received a threatening text message. However, while anti-spam initiatives are generating opportunities ...

Analysis: Strike threat includes PR damage

as they could.' Langford is less generous in his assessment: 'Any company with a strong union must be prepared ... and General Workers Union - is focusing its media relations message on what it claims will be increased ...

ANALYSIS: B2B exhibitions leader bucks marketing trend

Exhibitions have long been thought of by marketers as a perfect place for profile-raising, networking with industry figures and generating new business. But according to research published last week ... as the most successful type of event for raising an organisation's profile, providing education and generating ...

INTERNATIONAL: USPS brings comms to the fore in multi-agency deal

by US postmaster-general John Potter to reassure workers of the safety of the mail and the security ...

Eulogy to assist MUTV in consumer and B2B work

and is asking the agency to help generate this. Eulogy joint managing director, Adrian Brady, said: 'It has ... will be looking to use PR to capitalise on this and on the integrity of the MUTV brand, to generate subscribers.' Aside from seeking to place lifestyle features to generate family viewing interest, Brady said ...

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