Sport: Lady jockeys put on the ultimate show
09 Feb 2012 | by John Owens
Strategy and plan HRSM organised a photo shoot to generate media buzz around the event. An exclusive ...
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Sport: Yacht race sails into the mainstream
16 Feb 2012 | by John Owens
+K to generate interest across lifestyle/modern mainstream targets, to reach a broader, new audience. H ... opportunities with race ambassador and British sailing stalwart Sir Robin Knox-Johnston to further generate ... - MARK HUTCHEON, ASSOCIATE PARTNER, REPUTATIONINC It is difficult to get the general press to publish ...
Charity: FitFlop star benefit scores hole in one
01 Feb 2012 | by John Owens
invited to 'caddy' for the celebrity captains during the tournament, generating a four-minute piece ...
Arts: Exhibition proves to be a masterpiece
01 Feb 2012 | by John Owens
and international editorial in key territories - To increase footfall and generate buzz among the target consumer ...
B2B: Legrand roadshow is the perfect fit
01 Feb 2012 | by John Owens
quicker to install than its predecessor. It wanted to generate interest in its three-month roadshow, which ... To raise awareness in trade magazines To position Legrand as an innovator To generate ... generated more than 100 pieces of coverage in target media. RESULTS More than 50 contractors ...
Consumer: Malibu puts some varnish on its image
26 Jan 2012 | by John Owens
, and significant investment in Facebook. OBJECTIVES To educate the media and general consumers about the Malibu brand and the Malibutique campaign To generate a PR campaign to get the brand front ... To generate coverage in consumer lifestyle and fashion media To drive consumers to the Malibutique ...
Consumer: Young Driver Insurance
19 Jan 2012 | by John Owens
To use the media coverage generated to leverage relationships with relevant policymakers and opinion ... The event generated 230 pieces of coverage, including 26 national articles. MoneySavingExpert.com included ...
Technology: Launch of Kirstie and Phil's House Hunter iPhone app
19 Jan 2012 | by John Owens
Client: BBC Worldwide PR team: Acceleris Timescale: May-July 2011 Budget: 13,000 OBJECTIVES To generate mainstream awareness To attract a broad customer base including homebuyers, property enthusiasts, Kirstie and Phil fans, and the wider public. STRATEGY AND PLAN ...
Reputation Survey: Rail Services
19 Jan 2012 | by John Owens
they felt about rail services in general, more chose 'adequate' (37 per cent) than any other option. Both ...
Public Sector: Beko fridge-freezers
19 Jan 2012 | by John Owens
. MEASUREMENT AND EVALUATION The campaign generated more than 75 pieces of coverage in international ...
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