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Evaluation: How PR could learn to improve its aim

19 Aug 2005

and leads generated,' he says. Clients may also welcome this. Pharmaceutical firm Alltracel marketing ... you can do to build brand and generate sales and registrations is through PR,' he says. 'However ... correlation between input and sales generated - everything gets measured on sales, except PR. The PR industry ...

EDITORIAL: Borkowski PR stunt has backfired

06 Apr 2001

, but bad timing or poorly thought-out stunts have a habit of generating the wrong sort of publicity. ...

CAMPAIGNS: Public Sector PR - Flood Action Week brings press deluge

13 Oct 2000 | by BEN BOLD

in all communication, to generate public response. To signal the immediacy of the threat ... by the agency for general influencing. ...

FOCUS: MARKETING COMMUNICATIONS - When the time is right to integrate - As companies demand more sophistication and value for money from their marketing strategies, PR consultancies have discovered the benefits of diversification

15 May 1998 | by MARY COWLETT

at the photocall on a pan-European basis. To generate media coverage, Biss Lancaster arranged one ...

CAMPAIGNS: Lexis gives G&T a fresh sparkle - Integrated Marketing

05 Sep 1997 | by NICK PURDOM

commercial and generate media coverage. To reinforce the importance of juniper as an ingredient in gin ...

Platform: The direct route to a productive relationship

21 Feb 1997 | by COLIN LLOYD, chief executive of the Dir

generally, has enjoyed phenomenal growth in recent years. The direct marketing industry is now worth ...

Focus: Handling and Distribution - Achieving effective postal strikes

21 Feb 1997 | by DANNY ROGERS

the recipients. And unfortunately for Eurostar it also generated considerable media coverage as a stunt ...

Jacobson joins Digital’s board

17 Jan 1996 | by JOHN-PIERRE JOYCE

represents a significant upgrade in the role of PR. He will report directly to Digital s country general ...

 

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