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Best of the tech blogs

03 Apr 2009

Posted by Dom Whitehurst interactive.hotwirepr.com 27 March Since the London mayoral elections, the British political scene has been dominated by online initiatives. Downing Street has launched online ... election campaign; the quandary is what role it will play in the success of the victor. JOINED ...

Best of the Tech Blogs

27 Mar 2009

'real time search engine'. It searches user-generated content across blogs, micro-blogging services ...

The Twitter controversy

06 Mar 2009 | by Peter Hay

Twitterers in Coventry have the highest average number of followers, with 549 per person compared with 256 in London, according to a survey by the Social Media Library. Last week, PRWeek generated ... . Citigate Dewe Rogerson director Phil Szomszor said: 'There seems to be a general obsession among many PROs ...

Technology: Online development could help mitigate the credit crunch

25 Jan 2008 | by Vicki Hughes, associate director at Midnight Communications

business strategy. From bespoke widgets to user-generated content, some may argue the subject has been ...

Digital Essays: Fleishman-Hillard Digital - Digital gurus in discourse

07 Dec 2007 | by Ben Mason, head of digital UK, and Paul Borge, head of digital operations UK, Fleishman-Hillard Digital

The future of marketing lies in user-generated content on social media that promotes brands...Ben Mason: So, is advertising dead? Paul Borge: I am so bored with that discussion. Ad content is being ripped up, played with, customised and shared. There's some brilliant content out there promoting brands and products indirectly, often without them even realising. BM: A kind of consumer-generated ...

Digital Essays: Weber Shandwick - The end of the beginning

07 Dec 2007 | by James Warren, UK head of interactive, social and emerging media at Weber Shandwick

. They are ultimately generated and driven by users. Successful digital advocacy is about identifying those ... essential to gauge the degree to which advocacy is being generated and distributed online. There you have ...

Digital Essays: Edelman - Beyond buzz: adapt or die

07 Dec 2007 | by Michael Wiley, head of digital strategy at Edelman

by new media. When I joined Edelman last year after nine years at General Motors, I failed to realise ... , opportunists are using web 2.0 buzzwords, such as user-generated content, co-creation and authenticity, to sell ...

Digital Essays: Durrants - Slow death of newspapers

07 Dec 2007 | by Jeremy Thompson, managing director of Durrants

: 'Over the next few decades, half the rich world's general papers may fold.' Figures released earlier ... customers receive is still largely generated in print. Although there are millions more websites, newswires ...

Digital Essays: Markettiers4dc - Only the fittest will survive

07 Dec 2007 | by Howard Kosky, managing director of Markettiers4dc

. But why should the brand itself not be the 'user' that generates the content? What is also interesting is that video is arguably even more powerful than a text review. Look at lonelyplanet.tv's user-generated ...

Digital Essays: Bite Communications - Earning attention online

07 Dec 2007 | by Jonathan Hopkins, senior creative and digital consultant at Bite Communications

are relentlessly bombarded with brand-generated communications and the internet has brought with it even more ways ...

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