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Israel in bid to change 'distorted' media view

13 May 2005 | by Donna Werbner

but has yet to compile a shortlist. Gideon Meir, deputy director-general of public affairs ...

Consumer PR: Targeting the next generation

02 Jul 2004

With the Ofcom report expected to tighten up the code on advertising to children, Maja Pawinska examines new opportunities for PR to win a wider role in food companies' marketing strategy.

Campaign: Pepsi highlights music and soccer stars - Media Relations

02 Apr 2004 | by Adam Hill

youth target audiences and to generate mass awareness of the brand's new 'Dare for More' message. Strategy and Plan Given the calibre of the celebrities appearing in the two ads, generating interest ... was to generate mass awareness by using the tabloids, celebrity media, TV and radio; the second was to drive ...

Media Analysis: Tabloids crank up celebrity stakes

12 Mar 2004

? 'When you have a story you know is true but the PRO won't back down. More generally, a bad PR call ...

PUBLIC SECTOR BRIEF: Hampshire local authorities pool resources

28 Feb 2003

and advertising campaign aimed at boosting turnout in May's local elections. Turnout fell as low as 14 per cent

Analysis: Haines sees PR benefits in 'Big Tent'

13 Dec 2002 | by Adam Hill

standards as well as advertising to children and the promotion of alcohol in general as areas where 'PR ...

INTERNATIONAL BRIEFS: Pfizer axes plans for blitz

11 Oct 2002

NEW YORK: Pfizer has axed plans for a large-scale election-season PR blitz, opting instead

PRCA aids cross-sector guide on pitching

05 Jul 2002 | by JOE LEPPER

numbers for shortlists and fees. According to PRCA director-general Flora Hamilton, the guide ...

Celeb-driven ads generate more news

19 Apr 2002

increase in the number of PR-generated news stories about advertising, which can be attributed ...

Celebrity-based ads most likely to hit the headlines

01 Feb 2002

. Celebrity-based ads are increasingly likely to generate PR spin-offs, according to the latest annual 'Ads ... in the national press generated by ads. Most coverage was generated by ads that were sexy, involved celebrity endorsement or were controversial. The most coverage (29 stories) was generated by the Marks & Spencer ...

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