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Campaign: Footie Chick taps into female football - Fashion PR
22 Oct 2004 | by Adam Hill
Campaign: Women who love fashion and football Client: Footie Chick PR team: Brazen PR Timescale...Footie Chick, approached Brazen PR's fashion team in August 2003 with the idea of launching a range ... mainstream retail accounts. Research identified Footie Chick's target market as 16 to 30-year-old women ... on Footie Chick's website and links with football sites Fairgame.com and Femalesoccer.com were created ...
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