23 May 2008
football-related double. As PRWeek went to press, footie fans across the nation were preparing
28 Apr 2006
Asda is giving workers up to two weeks' unpaid leave to enjoy the footy
fiesta. Surrey-based HR firm Croner, meanwhile, is using Robson Brown PR to
promote a survey that suggests soccer fever could cause 'one in seven
young men' to throw a sickie during the World Cup. Sixteen per cent of men ...
11 Mar 2005
| by Richard Cann
The UK arm of German tyre firm Continental is in talks with PR agencies as it looks to boost awareness of its status as an official partner of the 2006 World Cup.
03 Dec 2004
| by Ravi Chandiramani
- and the public image - of the footy terraces as largely the preserve of the working-class white male. But ...
03 Dec 2004
| by Mary Cowlett
Fashion brand Footie Chick divulged that asking for sex or sexual attention was the most annoying thing a ...
19 Nov 2004
-targeted programmes, such as the highly successful one for clothing retailer Footie Chick, were spot on. Celebrity ...
local coverage.
CONSUMER CAMPAIGN
GOLD AWARD - BRAZEN PR
Scoring with Footie Chick
A great, fun ...
22 Oct 2004
| by Adam Hill
Campaign: Women who love fashion and football
Client: Footie Chick
PR team: Brazen PR
Timescale...Footie Chick, approached Brazen PR's fashion team in August 2003 with the idea of launching a range ...
mainstream retail accounts. Research identified Footie Chick's target market as 16 to 30-year-old women ...
on Footie Chick's website and links with football sites Fairgame.com and Femalesoccer.com were created ...
22 Oct 2004
was strategically spot on.
Another approach could be to create a community of footie chicks - the real Bend ...
females would make sense. The challenge is to balance the fashion and footy credentials.
The PR team got ...
15 Oct 2004
is not good. A recent successful pitch was a sportswear brand called Footie Chick, aimed at female footballers ...
07 May 2004
slightly more unfamiliar territory, with promotions in Maxim and a live event in London with footie mag ...