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Diary: Phil Hall poised for footie double

football-related double. As PRWeek went to press, footie fans across the nation were preparing

World Cup-related survey hell begins

Asda is giving workers up to two weeks' unpaid leave to enjoy the footy fiesta. Surrey-based HR firm Croner, meanwhile, is using Robson Brown PR to promote a survey that suggests soccer fever could cause 'one in seven young men' to throw a sickie during the World Cup. Sixteen per cent of men ...

Continental Tyres to plug footy link

The UK arm of German tyre firm Continental is in talks with PR agencies as it looks to boost awareness of its status as an official partner of the 2006 World Cup.

Opinion: Leader - Football League has to combat the cynics

- and the public image - of the footy terraces as largely the preserve of the working-class white male. But ...

Market Research: Pick of the polls

Fashion brand Footie Chick divulged that asking for sex or sexual attention was the most annoying thing a ...

The IPR PRide Awards 2004/5: North West

-targeted programmes, such as the highly successful one for clothing retailer Footie Chick, were spot on. Celebrity ... local coverage. CONSUMER CAMPAIGN GOLD AWARD - BRAZEN PR Scoring with Footie Chick A great, fun ...

Campaign: Footie Chick taps into female football - Fashion PR

Campaign: Women who love fashion and football Client: Footie Chick PR team: Brazen PR Timescale...Footie Chick, approached Brazen PR's fashion team in August 2003 with the idea of launching a range ... mainstream retail accounts. Research identified Footie Chick's target market as 16 to 30-year-old women ... on Footie Chick's website and links with football sites Fairgame.com and Femalesoccer.com were created ...

Campaign: Second Opinion

was strategically spot on. Another approach could be to create a community of footie chicks - the real Bend ... females would make sense. The challenge is to balance the fashion and footy credentials. The PR team got ...

Media Analysis: Gay mags open door to pink pound

is not good. A recent successful pitch was a sportswear brand called Footie Chick, aimed at female footballers ...

Sponsorship: Ready for kick-off

slightly more unfamiliar territory, with promotions in Maxim and a live event in London with footie mag ...

 

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