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The Football Association of Wales calls in Freshwater

23 May 2012 | by John Owens

The Football Association of Wales (FAW) has picked Freshwater for a year-long brief in an effort...all levels of football in Wales, from grassroots development to the national team. The work ... features images of the Welsh squad and a replica changing room with plasma screens and football games ... people to get involved in football in Wales. We were looking for a creative approach to our roadshows ...

Liverpool FC PR manager Craig Evans latest to leave club

22 May 2012 | by Sara Luker

with manager Kenny Dalglish, director of football Damien Comolli and director of comms Ian Cotton . On 13 May ...

Liverpool FC hires Jen Chang as director of communications

18 May 2012 | by Sara Luker

Chang will replace Ian Cotton, who left on 13 May after 16 years with the club. Chang is currently a senior editor at Sports Illustrated and headed up the editorial coverage of football for the US ... company with manager Kenny Dalglish, director of football Damien Comolli and communications director ...

Paddy Power seeks agency help to stage more stunts

17 May 2012 | by Sara Luker

viral featuring a 'sex-starved' England football team. The clip was given an over-18 restriction ...

Brazilian city calls in Vero for 2014 FIFA World Cup drive

14 May 2012 | by Sara Luker

football tournament. Fl via Rohlfs, executive co-ordinator of the 2014 FIFA World Cup Brazil for Belo ... to our city and showcase to the world what Belo Horizonte has to offer to football federations and fans alike. Belo Horizonte is also home to three professional football teams Cruzeiro, Atl tico Mineiro ...

Apple, Google, Microsoft: Whose PR approach is the most effective?

10 May 2012 | by Charles Arthur

, or sports such as football, whose interviewees are (comparatively) right on their doorsteps. Things ...

Sport: Betfair scores with Man U web Q&A

26 Apr 2012 | by John Owens

Campaign: Betfair presents Manchester United live Client: Betfair PR team: Synergy Sponsorship Timescale: January 2012 Budget: 24,000 Objectives To engage online with United fans and the global football community To highlight Betfair's link with the club ...

Fast Track aims to boost popularity of rugby league

23 Apr 2012 | by Alec Mattinson

The Rugby Football League has hired sports marketing agency Fast Track to grow the reach and appeal

M&C Saatchi Sport & Entertainment branches out

19 Apr 2012 | by Sara Luker

The plans to roll out offices in Berlin in July and Johannesburg in September are part of a global expansion strategy to work with brands that want to strengthen their associations with sport. The agency has also revealed it is planning to launch an agency in Brazil to capitalise on the 2014 football ...

Fabrice Muamba hires PHA Media to handle profile

18 Apr 2012 | by Kate Magee

Footballer Fabrice Muamba, who suffered cardiac arrest during a game last month, has hired PHA

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