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BIGGEST BRANDS: The top ten global brands come under the spotlight - PRWeek takes a closer look at the top ten global brands that have stood out this year and the part PR has played in their success

09 Aug 2002 | by MARY COWLETT

. This summer, McDonald's invested heavily in supporting its $31m official sponsorship of the football World Cup ...

Samsung tasks Golin Harris with pan-Euro growth

09 Mar 2001 | by CHRIS SCOTT

/Harris has also been appointed to handle consumer and trade PR for FastWeb Media's launch of football ...

TIME Group to run in-house PR team

01 Dec 2000 | by PETER SIMPSON

Group in January, and the on-going sponsorship of Division One football club Blackburn Rovers ...

MEDIA: GADGET MAGS - 'Lifestyle cool' spices up gadget mags. The gadget magazine sector has grown out of a splintering of the lads lifestyle market

22 Sep 2000 | by ED SHELTON

is to be the first with new technology, whereas Stuff will do other things like new football boots. We ...

Media: Media Briefs - Guardian Unlimited gains handheld outlet

04 Feb 2000 | by STEPHEN ARMSTRONG

television versions of Unlimited s news, film, cricket, Football and Jobs websites for Cable and Wireless ...

PC games player chooses Bastion to raise its profile

28 Jan 2000 | by DAVID MCCORMACK

football management simulator. The latest release, Season 99/00, was the UK s best-selling PC game over ... target the average player s media needs through the football press, national press and radio ...

Infogrames appoints Peter Noble PR

20 Aug 1999 | by JULIETTE GARSIDE

football console game, UEFA Striker. Significantly, the launch will be the only football game available...Games publisher Infogrames has appointed Peter Noble PR to handle the UK launch of its latest football console game, UEFA Striker. Significantly, the launch will be the only football game available ... -developed UEFA Striker at the football and computer games press. The account was awarded without a pitch ...

Electronic Arts plots first European PR campaign

23 Jul 1999 | by JULIETTE GARSIDE

City and football game FIFA 99, wants to raise both its own profile and that of the video games ...

FOCUS: SPONSORSHIP - Make the most out of being a sponsor/Just sponsoring events is no longer enough to keep the public interested in a brand. To get the most out of their investment, companies are turning to PR to create a spin-off attraction

30 Apr 1999 | by LEXIE GODDARD

-Cola, for whom the agency handles UK football sponsorship, and the Whitbread Book Awards. Managing director ... clutching the trophy itself. Football fans don t really care who sponsors what unless it is their team ...

CAMPAIGNS: LAUNCH PR - Bank shows its dress sense

04 Sep 1998 | by MARY COWLETT

of anoraks from celebrities, including football legend, Jack Charlton and EastEnders actress Patsy Palmer ...

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