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Wickes promotes football link-up

DIY giant Wickes has hired Cake to promote its new status as a Football League Championship sponsor....in more corporate cash. The Football League hopes to have five further second-tier Championship sponsors ...

Corporate Rebrands: Surviving change

transported goods for various charity and sporting events, including a BBC Radio 5 football shirt amnesty ... football team (including hair gel). The paper quoted a DHL spokesman as saying: 'I don't know why all those baldies need hair gel.' It might have led to a few embarrassed calls to the Football Association to set ...

Campaign: Second Opinion

Grappa MD Michael Saxton has worked on campaigns for fashion retail and football clients....Football fans are irrational - every season brings fresh hopes, joy, despair and laughter, whether you support a big or small club. This campaign keyed into a vital part of the real fan's make-up - the capacity for irony and irreverence. The PR team added a funky edge to the brand by selecting aspirational ...

News Analysis: McDonald's faces more obesity flak

consumer PR and football sponsorship PR Blue Rubicon promotes employment practices ...

News Analysis: PR stunts juggle risk with success

England's footballing defeat at the hands of Portugal in Euro 2004.

Editorial: McDonald's shoots itself in the foot

to accompany footballers onto the pitch at the start of matches.

Littlewoods Game On set to launch a PR offensive

offering. The company, which provides football pools and sports betting, has an exclusive strategic ...

McDonald's reviews UK comms function

current remit is to maximise awareness of McDonald's' sponsorships of the Football Associations of England ...

Post-float HMV creates its first corp comms division

communications. Barker, a former corporate comms chief for Leicester City Football Club, will join at the start ...

Brazen beats three for Phones4U brief

's sponsorship of Birmingham City Football Club. Neal said: 'Phones4U is a rapidly expanding company and we see ...

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