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Campaign: Corporate PR - Microsoft fights negative perceptions

Place To Work league in March 2003 to focus on HR, culture and internal comms. Objectives ...

CAMPAIGN: Tech PR - Absenteeism survey raises Crown profile

different spin, including a top ten league table of reasons for absenteeism. Crucially, the story was sold ...

BIGGEST BRANDS: The top ten global brands come under the spotlight - PRWeek takes a closer look at the top ten global brands that have stood out this year and the part PR has played in their success

. This summer, McDonald's invested heavily in supporting its $31m official sponsorship of the football World Cup ...

Samsung tasks Golin Harris with pan-Euro growth

/Harris has also been appointed to handle consumer and trade PR for FastWeb Media's launch of football ...

TECHNOLOGY: Wired to the future - PRWeek asks leading lights how they see the fastest growing sector in PR shaping up

years she has entered the big league. First at computer systems firm Unisys, where she was European PR ...

TIME Group to run in-house PR team

Group in January, and the on-going sponsorship of Division One football club Blackburn Rovers ...

INTERNATIONAL: Microsoft denies WSJ's cash for comment claim

to correspond is not illegal, American League of Lobbyists' ethics chair Wright Andrews said it is unethical ...

MEDIA: GADGET MAGS - 'Lifestyle cool' spices up gadget mags. The gadget magazine sector has grown out of a splintering of the lads lifestyle market

is to be the first with new technology, whereas Stuff will do other things like new football boots. We ...

Media: Media Briefs - Guardian Unlimited gains handheld outlet

television versions of Unlimited s news, film, cricket, Football and Jobs websites for Cable and Wireless ...

PC games player chooses Bastion to raise its profile

football management simulator. The latest release, Season 99/00, was the UK s best-selling PC game over ... target the average player s media needs through the football press, national press and radio ...

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