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Consumer: Young Driver Insurance

Client: The Co-operative Insurance PR team: In-house Timescale: January-July 2011 Budget: 25,000 OBJECTIVES To achieve coverage beyond the traditional personal finance pages To use the media coverage generated to leverage relationships with relevant policymakers and opinion ...

Technology: Launch of Kirstie and Phil's House Hunter iPhone app

Acceleris identified key titles and provided different news hooks for property, personal finance and tech ...

 

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