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Entertainment: Film fans sent on troll-hunting mission

16 Feb 2012 | by John Owens

in the press linked to the film's Facebook page. MEASUREMENT AND EVALUATION The campaign received ... Shortlist and Nuts also covered the film. RESULTS The Troll Hunter Facebook page had 4,425 likes ...

CSR: Golden Square gets green makeover

16 Feb 2012 | by John Owens

Climate Change and the Energy Saving Trust. The Facebook campaign gained 498 likes in four weeks, and 2 ...

Arts: Exhibition proves to be a masterpiece

01 Feb 2012 | by John Owens

Antiques, Fine Art Connoisseur, Art Antiques and RG Magazine. Focus PR also ran the Facebook and Twitter ... doubled and Facebook 'likes' grew by more than 50 per cent. RESULTS High profile collectors ...

B2B: Legrand roadshow is the perfect fit

01 Feb 2012 | by John Owens

and Professional Electrician and Installer. A Facebook and YouTube campaign ran alongside a Salamandre microsite ... and installers directly engaged with the Facebook campaign and the six videos posted on YouTube were watched 1 ...

Consumer: Malibu puts some varnish on its image

26 Jan 2012 | by John Owens

, and significant investment in Facebook. OBJECTIVES To educate the media and general consumers about ... and the Malibu Facebook page. STRATEGY AND PLAN Tea Cake PR launched the Malibutique campaign ... (9-12 June) and Birmingham (7-10 July). The Malibu Facebook page also saw an increase in fans ...

Reputation Survey: Rail Services

19 Jan 2012 | by John Owens

in the results of the research. One sees the same on Facebook or Twitter feeds every day of the week. Fare ...

Public Sector: Beko fridge-freezers

19 Jan 2012 | by John Owens

on the LFB's Facebook page and Twitter account. LFB staff also passed on the news through word of mouth ...

Voluntary sector: Viral drives biker safety awareness

12 Jan 2012 | by Kate Magee

then targeted to reveal the campaign, with a supporting website and Facebook page. Measurement and evaluation ...

Events: Prince the ideal advocate of home show

15 Dec 2011

. There was an increase of 1,170 Twitter followers and 1,257 Facebook followers for the event. Results The show ...

CSR: Mums' Wall boosts Hallmark charity

24 Nov 2011 | by Kate Magee

conversations on social channels such as ITV's This Morning Facebook page. Results Following ...

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