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The Week

06 Mar 2009

- The Drinkaware Trust is putting an account worth up to £800,000 in fees up for grabs. The independent charity, funded by the drinks industry, is seeking external support to handle both PR and digital ... comms director. - Interpublic Group has reported 'high single-digit' PR revenue growth during Q4 ...

Campaigns: Event - Successful lift-off for 42 Below vodka

21 Nov 2008

-profile events - To engage creative communities. Strategy and plan: LDR brought in Popbitch as a digital ...

Arla set to launch lactose-free milk

12 Aug 2005

The drink, whose name has yet to be disclosed, will launch in January, backed by a £1.2m integrated marketing campaign. Biss Lancaster is working alongside its sister digital agency Euro RSCG 4-D on the launch. The PR campaign will kick off with a healthcare professional 'education forum', which ...

News Analysis: How to turn delay to an advantage

01 Apr 2005

.' Explosive launch Simon Perry, publisher of media technology website Digital-Lifestyles. info, suspects ...

Analysis: Alcopops battle shows signs of a new maturity

17 Oct 2003 | by Ian Hall

showing double-digit growth.' And encouragingly for PROs, McFarland says: 'PR will play an increasingly ...

BIGGEST BRANDS: The top ten global brands come under the spotlight - PRWeek takes a closer look at the top ten global brands that have stood out this year and the part PR has played in their success

09 Aug 2002 | by MARY COWLETT

and Ireland) Mark Squires says: 'It reminds me of the switch from analogue to digital phones. Then people ...

Lexis wins Domino's Pizza branding remit

19 Oct 2001 | by CHRIS SCOTT

and through the interactive service on Sky TV's digital platform. According to the firm's half ... by major ad campaigns this year on both digital and terrestrial channels. ...

Morris to develop brand focus with Iroquois start-up

21 Sep 2001

electronics manufacturer Mission and SiPix digital imaging appliances. Morris merged her Red Rooster ...

Cake is picked to run consumer PR brief at ITV Digital

21 Jun 2001

LONDON - ITV Digital has hired Cake to handle the launch and ongoing consumer PR work for new pay...The station, which launches in August this year, will be available to terrestrial digital subscribers through what is currently the ON digital network, to be rebranded as ITV Digital next month. The account was awarded on the back of the work the agency has previously undertaken for the digital network ...

OPINION: The Big Question - Whereas John Major's image was epitomised by his preference for dull old Y-fronts, Tony Blair has moved to boost his appeal by revealing himself as a fan of swanky Calvin Klein boxer shorts

15 Jun 2001

people's digital identities. As a technology company, I guess we are, at heart, a bunch of gadget fans ...

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