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Social Brands: How to be social

, digital, Weber Shandwick According to Warren, a survey Weber Shadwick carried out with Forbes last summer revealed only 12 per cent of EMEA brand executives involved with digital believed ...

Cake is picked to run consumer PR brief at ITV Digital

LONDON - ITV Digital has hired Cake to handle the launch and ongoing consumer PR work for new pay...The station, which launches in August this year, will be available to terrestrial digital subscribers through what is currently the ON digital network, to be rebranded as ITV Digital next month. The account was awarded on the back of the work the agency has previously undertaken for the digital network ...

FOCUS: HI-TECH - Designs on the web. Should PR companies be taking web development seriously enough to bring it in-house? Peter Simpson reports

. Richard Houghton, who runs new digital economy agency Carrot, says PR agencies can build good new media ... ideas to clients is something we do every day in digital media,' he says. His interest in new media ... and digital services to clients including Oracle, BT, Iomega, ebookers.com, Cambridge Technology Partners, Sun ...

Media: What The Papers Say - Vivendi deal prompts super-ego accusations

technologies, culminating in next-generation digital distribution. Reactions were cautiously positive ...

WEEKLY WEB WATCH: Countering the far right implications

. Facts topics include the 1999 parliamentary elections and national- socialism. In the Essays ...

THE TOP EUROPEAN PR CONSULTANCIES 2000: ITALY - The boom in e-commerce has made hi-tech the biggest contributor to Italian PR business

-left coalition was defeated in regional elections and this impacted on the government very negatively. General elections are around the corner. Government organisations are holding back on new campaigns, and work for lobbyists slows down as the government focuses on elections. - Assorel, the Italian trade body ...

THE TOP EUROPEAN PR CONSULTANCIES 2000: GERMANY - A raft of major takeovers and IPOs were the stimuli needed to bring German PR of age

by the acknowledgement of the strongly PR-driven political election campaigns that led to a change in government ...

THE TOP EUROPEAN PR CONSULTANCIES 2000: BELGIUM - Belgian industry gets a boost as Brussels bourse unites with Paris and Amsterdam

with carcinogenic dioxins. The headlines coincided with the election of the new coalition government, led ...

THE TOP EUROPEAN PR CONSULTANCIES 2000: SWITZERLAND - Switzerland is one of the few European PR markets to be dominated by independents

that the Swiss People s Party (SVP) emerged as the big winner in last autumn s elections. The four main ...

THE TOP EUROPEAN PR CONSULTANCIES 2000: AUSTRIA - In common with the rest of Europe, recruitment is a serious issue for PR in Austria

of the negative publicity surrounding the election of the Conservative Party/Freedom Party coalition government ...

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