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How should Twitter spoof accounts be dealt with?

Leading digital PROs share their advice on how to deal with a Twitter account spoofing a client..... From PRWeek's Digital Thought Leader supplement November 2011 ...

Michelle Mitchell, Age UK: All the tools in the armoury

and the future workforce employers will need. In the build-up to the 2010 election, we made ending the default retirement age one of our key election calls. Candidates met about 3,000 activists at more than 60 public ...

Gordon Tempest-Hay, Blue Rubicon: It's time to dissolve the agency fiefdoms

department, internal comms in HR and most other comms disciplines such as advertising, digital and DM ... , by providing everything that PR, social and digital have to offer from one team working toward the client ... or pursuit of a P L target. Let's always have the full weight of PR, social, digital and content applied ...

Marco Forato, Unum: Integration and education

campaign accelerates through 2011, this is extending into digital, social media, a newspaper media ... two years? Dramatically. We have incorporated TV, various social media and digital activity, which ...

Fiona Joyce, Blue Rubicon: Flexible thinking required

. But in a digital world we need to constantly seek new inspiration and recognise the need to reinvent ways ... ' for Fiat. Albion - an integrated advertising agency with digital at its heart; the agency partners ...

Liz Bales, Industry Trust: How to win hearts and minds on copyright

converting to digital downloading and streaming from unoffical sites. This has enabled millions of illegal film files to be shared, often without money changing hands. This shift from physical to digital piracy ... rationale for purchasing official content in recognition that as piracy goes digital, the industry's most ...

Clare Harbord, Heathrow Airport: Making the case

, stakeholder-facing advertising, digital and Government relations - to stress the urgent need for a credible UK ...

Jessica Ennis: me and the media

out of the public eye and value my privacy. Are digital media - such as Twitter, on which you ...

Catherine Eastham, Four Communications: How to be a perfect partner

being implemented by sponsors who would be investing in PR, above the line, digital or employee ...

Henry Chappell, Pitch: Why 2012 is about winning

is the media sector. For British newspaper and radio groups, or international digital media platforms ...

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