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on their views about 166 household-name brands, ranging from crisps and chocolate to clothing, electronic gadgets ... love Walkers Crisps, the overall top brand within the Kids Brand Index 2011. How the research ...
The sender was a PR and media studies undergraduate and her survey contained a dozen crisp questions about our industry. One question was 'would you go out of your way to hire a male because of the scarcity value of such creatures in PR'? It seemed less than provocative until the explanatory note ...
Real Crisps got into election spirit by putting the party leaders' faces on their packets...Campaign: The Real Election Campaign Client: Real Crisps PR team: The SPA Way and Link ... Way and Link Communications developed a politics-themed awareness-raising campaign for Real Crisps. Objectives - To raise awareness about Real Crisps - To provide a national platform - To promote ...
Crisp brand Golden Wonder has hired Shine Communications as it attempts to reinstate itself as a...was acquired by crisps and snacks manufacturer Tayto Group in 2006, after falling into administration as its position in the marketplace became less dominant than during its 1980s heyday. The crisp brand recorded ... per cent of the UK crisps and snacks market, compared with Walkers' 38 per cent. Tayto is now ...
and sociable credentials of the range, moving away from the traditional perception of crisp bread as a diet ...
Client: Bakkavor PR team: Mustard Communications Timescale: December 2009-June 2010 Budget: 30,000 Bakkavor produces more than 80 per cent of supermarket own-label dips. Research showed that while the majority of consumers served dips with crudites or crisps, they also often felt guilty and associated dips ...
Crisps.' Katie Eborall, account manager at Hatch PR, confirms this, reporting that she recently secured ...
Premium crisp manufacturer Tyrrells has called in Taylor Herring to increase its profile across
are innovative, high-quality snacks that offer the consumer a tasty alternative to crisps.' ...
lost in translation'. Referrring to the increasing prevalance of sweets and crisps on sale (one hopes ...
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