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Emerald opportunities: Consumer PR is booming in the Irish Republic as practitioners utilise all their marketing skills to get ahead in a crowded communications market. But the industry still has a way to go before it can be sure of its long-term future

04 Jun 1999 | by MAJA PAWINSKA

at the Bank of Ireland; Jeremy Crisp, marketing manager at Nestle; Barney Whelan, PR manager for electricity ... option than advertising. Crisp says: pounds 100,000 can work very hard in a PR campaign ... for that to happen, and vice versa. The planning discipline is massively underrated in Ireland. Crisp says ...