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Health/food & drink - Love Dips sit well on diet-focused menus

Client: Bakkavor PR team: Mustard Communications Timescale: December 2009-June 2010 Budget: 30,000 Bakkavor produces more than 80 per cent of supermarket own-label dips. Research showed that while the majority of consumers served dips with crudites or crisps, they also often felt guilty and associated dips ...

 

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