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Blender company Vitamix brings in Publicasity

programme at home and lifestyle shows. The agency will also handle Vitamix s corporate and crisis comms ...

Social Brands: How to be social

if necessary Be vigilant Be nice to those you interact with CRISIS MANAGEMENT ...

Healthcare: Pfizer in crisis mode as Bextra withdrawn

The drugs giant plunged into crisis comms overdrive last week following a US Food and Drug Administration decision that the risk of 'rare but serious' skin conditions associated with the painkiller warranted the suspension of its marketing and sale. Pfizer's PR agencies on Bextra - Ogilvy PR Worldwide ...

TOP 25 HEALTHCARE PR: Health check - Mary Cowlett examines how sectoral change hit pharma PR firms in 2002

for educating consumers, it would also raise the stakes for crisis and issues management experts around areas ...

TOP 25 HEALTHCARE PR: PROFILES

also picked up a crisis communications and public affairs brief for part of consortium Capio ...

TOP 50 HEALTHCARE PR: Side effects - Healthcare agencies are adapting to the needs of a globalised industry by broadening their traditional range of skills to include more mainstream offerings

, business-to-business, public affairs, crisis PR, trade and corporate PR campaigns on behalf of its ...

INTERNATIONAL: AstraZeneca hires H&K for corporate citizenship push

and crisis communications work. The agency saw off competition from Burson-Marsteller affiliate ...

TOP 50 HEALTHCARE PR: Health complex - An increasing consumer awareness of health matters has created a diverse audience for healthcare PR, says Robert Gray

. Within the NHS, meanwhile, crisis and reputation management are being taken ever more seriously ... to check heartbeats, is another business win. There has been growth in the issues/crisis practice area ...

THIS WEEK’S BIG QUESTION: Could the PR for genetically modified (GM) food have been handled better? - Last week Greenpeace leaked a Monsanto report criticising the UK introduction of GM food

of food regulation following the BSE crisis. The introduction of GM food has only served to re ...

Judge and Jury: Action needs to be taken to curb the prescription of antibiotics - The Government needs to act quickly if it wants to prevent more strains of antibiotic resitant bacteria from emerging, says Rachel Dalton, director of healthcare, Charles B

-mongering in the media. Like the Millennium bug, the antibiotic resistance crisis is a global problem. The UK ...

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