KFC bid to clean up image after high-profile attacks
20 Jun 2008 | by Clare O'Connor
. Freud Communications will continue to handle KFC's crisis comms. Peta this week escaped a ban on its ...
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emphasised Avon's good performance during the credit crisis. Materials included one-to-one briefings ...
. Freud Communications will continue to handle KFC's crisis comms. Peta this week escaped a ban on its ...
Products made by Cosmetic, Toiletry and Perfumery Association (CTPA) members were under attack from a stream of media stories on toxic chemicals. This threatened consumer confidence and raised the spectre of boycotts. Blue Rubicon was brought in to handle the crisis. Objectives To create a ...
(MSD). What PR is MSD undertaking in the UK on the issue? This must be causing all sorts of crisis ... for the campaign was mooted before the Vioxx crisis kicked off last year. Shares in Merck fell nearly nine per ...
The agency is expected to put pen to paper on a contract to handle McCain's consumer, trade, corporate and crisis PR within a fortnight. The Scarborough-based company is likely to double its annual PR fees to more than £250,000. The agency will 'build on' work already done to promote how McCain has ...
, Sony got lucky on the PR front - stories referring to a 'Suez crisis' only started appearing on the day ... editor Valerie Elliott goes further: 'It is difficult to know whether this is a real corporate crisis ...
of Wilson's day-to-day role now involves media relations but he does get involved with crisis comms ...
are not the first major brands to reach for the crisis management plan following unwanted associations. PROs ...
insurance - was forbidden to talk. Phipps managed to turn this crisis around when the interview eventually ...
the aftermath of the BSE crisis and chairs what she describes as a 'cross-functional health task ...