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, as the City feared BP would not survive the crisis. Despite recovering somewhat, tens of billions of pounds ... give a reputable company the benefit of the doubt during a crisis. If a company is trusted ... of the doubt when a crisis occurs. To build this trust, companies must manage relationships with many ...
a crisis to make you think about how your customers saw you? Benjamin Franklin said: 'Glass ... for and differentiating themselves before any crisis hits. When I worked in Downing Street, we took every effort ... your current capabilities and make sure your comms teams are ready for a crisis. But a company cannot ...
Time and again we see companies falter when challenged by the 'outside world'. In the midst of a crisis, they wonder why everyone seems to hate them. It is tempting to blame the audience but the fault must lie with the company's understanding and its comms. This is the situation Guy Esnouf ...
activity. BP is a prime example. Most assume that it was the lack of a viable crisis comms plan and poor ...
An incident I witnessed recently has made me think hard about the real nature of corporate reputation. It wasn't a crisis of the magnitude of BP or the News of the World. It wasn't even a poor set of financial results. It was simply the actions of a company employee. The receptionist at a client ...
to make a 'core values' connection with voters. This crisis plays to his strengths and will be welcomed ...
such as crisis management, CSR, digital and internal comms; and continuing to be relevant in a globally connected ...
be on the same page and have a good working relationship. Much of the focus in digital crisis situations ... engines. This requires careful planning as part of an overall digital crisis management strategy. When a digital crisis strikes, there is rarely time to convene a meeting or conference call with the CEO ...
to consider buying a Toyota as a result of what they were seeing and hearing? The crisis came at an early ... returned to pre- crisis levels within three months and, as the media latched on to any negative Toyota ...
When a global consolidation programme brought the Aviva group businesses together under the Aviva name two years ago, we launched into one of the toughest environments the financial services sector had ever witnessed. As the world recovered from the financial crisis, consumer trust in the industry ...
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