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Technology: The Week in Technology

-based computer consulting firm, has partnered with corporate reputations and crisis management consultancy ...

Technology: Best of the tech blogs

of podcasts on the economic crisis. The podcasts are part of a concerted strategy to communicate government ...

Digital Essays: Ruder Finn Interactive - The new face of journalism

be put to good use in the event of breaking news or a crisis. A client contacted me recently with a ...

Digital Essays: Midnight Communications - The power of face-to-face

, it has the potential to spread like wildfire. But if it is misconstrued, you can quickly have a crisis ...

Letter: Blogs are now part of our lives, like it or not

I'm pleased that PRWeek has highlighted the latest PR 'blog crisis' ('Bogus bloggers will always

News Analysis: PR's role in the 'World Cup' of brands

Brand perception determines whether hordes of consumers will beat down the shop door or shy away from buying a product. This perception is not driven exclusively by advertising - PR is crucial for placing a brand in front of customers and shoring up its reputation in times of crisis. Coca ...

Opinion: Leader - Blogging not a threat but an opportunity

of the blogging community. Silence will only alienate it and threaten to turn a non-story into a crisis ...

Reputation Management: Blogs cast a shadow

. The disgruntled employee or dissatisfied customer could ignite a full-blown crisis, much quicker and on a broader ... than fearful. Catching a simmering issue before it turns into a crisis would be a lot more cost-effective than responding to a crisis after it erupts.' PROs can start by identifying the influential bloggers ...

Technology: Facing Net troubles

,' says Baiden. 'It means that "human story" sites need to have their crisis structures very well oiled ... industry is still young but it's important for all of us to be good at crisis management. 'We use lots ...

Yahoo! in search of agency to handle UK PR

the traditional corporate, trade and crisis needs, and also to initiate trade marketing strategy as well ...

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