Technology: Best of the tech blogs
17 Oct 2008
of podcasts on the economic crisis. The podcasts are part of a concerted strategy to communicate government ...
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-based computer consulting firm, has partnered with corporate reputations and crisis management consultancy ...
of podcasts on the economic crisis. The podcasts are part of a concerted strategy to communicate government ...
be put to good use in the event of breaking news or a crisis. A client contacted me recently with a ...
, it has the potential to spread like wildfire. But if it is misconstrued, you can quickly have a crisis ...
I'm pleased that PRWeek has highlighted the latest PR 'blog crisis' ('Bogus bloggers will always
Brand perception determines whether hordes of consumers will beat down the shop door or shy away from buying a product. This perception is not driven exclusively by advertising - PR is crucial for placing a brand in front of customers and shoring up its reputation in times of crisis. Coca ...
of the blogging community. Silence will only alienate it and threaten to turn a non-story into a crisis ...
. The disgruntled employee or dissatisfied customer could ignite a full-blown crisis, much quicker and on a broader ... than fearful. Catching a simmering issue before it turns into a crisis would be a lot more cost-effective than responding to a crisis after it erupts.' PROs can start by identifying the influential bloggers ...
,' says Baiden. 'It means that "human story" sites need to have their crisis structures very well oiled ... industry is still young but it's important for all of us to be good at crisis management. 'We use lots ...
the traditional corporate, trade and crisis needs, and also to initiate trade marketing strategy as well ...