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Public Sector: More to PR than press releases

comms. So far they have developed a dozen 'primary' and 'secondary' indicators. If implemented this could set public service comms back 20 years. One of the main indicators the audit agencies have identified is the number of press releases issued. There is a stunning naivety in attempting to judge comms ...

Public Affairs: Soap Box

without sound comms planning and execution. Most tellingly, it is web and digital platforms ... to, and act upon, good advice before it is too late. That means the comms dimension needs ...

Public Sector: A few months to save reputations

be the overarching theme of our comms, which means pushing these stories and being vigilant for potential silly ... conducting SOS (sending-out-stuff) comms, or just focusing on grand strategy. The narrative needs to tell ...

Public Sector: No quick fix for reputational crises

recently over the past ten years. Comms activity takes time to shape perceptions and detoxifying a brand ...

Public Sector: How to connect with youth today

'Youth' is a perennial challenge for public servants who seem unclear whether to demonise or champion young people. But the rise of digital PR demands they are better targeted as potential advocates for the goals of government.

Local government must lead in crisis

The worsening economic downturn brought about by the global credit crunch means that it is time for decisive leadership from local government. Every area of the country is feeling the effects, and belts are already being tightened as family budgets come under pressure.

Education story must be coherent

Congratulations are due to the students basking in their A-level achievements today, but those communicating the education agenda need to do some serious remedial work.

Opinion: My Best Hire - Bernadette Eddisford

Jo Leah, managing director of Weber Shandwick North, on the 'intoxicating' Bernadette Eddisford.

Liberty Comms

Liberty Comms The Plaza 535 Kings Road London SW10 0SZ www.libertycomms.com @libertycomms Longest-held clients GSMA, MMA, Telmap, Qualcomm, Mavenir New business contact Dee Gibbs, managing director, dgibbs@libertycomms.com , + 44 207 751 44 44 CEO ...

Comms boss blames staff

Birmingham City Council comms director Debra Davis has blamed her own colleagues for taking three...A consultation document written by Davis criticised the comms department for lacking strategic ... for measuring the effectiveness of comms and that plans were made based on 'hunches' rather than research. Davis' paper will lead the way for a major overhaul of comms and public affairs. Asked why it had ...

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