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Easy Living relaunches with news-driven agenda

02 Feb 2012 | by Kate Magee

The changes are being promoted through an ad campaign on the London Underground and a major point-of-sale campaign. 'There is a big marketing push around the redesign, because it is the first in seven years,' editor Deborah Joseph told PRWeek. This new format provides a range of opportunities for PR ...

The prince and the frog

08 May 2009

Prince Charles' Rainforests Project has hired digital PR support for its latest drive to protect

Opinion: From Our Readers - PR agencies must learn from ad shops

08 May 2009

I was disappointed to hear Sir Martin Sorrell bemoaning the project nature of PR, but not surprised...be communicated. Until consumer PR delivers the same level of stewardship, we will be destined to work on a project-only basis. With more and more ad agencies opening PR shops, the threat of new entrants disrupting the market is high. To break the mould, PR businesses must invest in strategic planning as a core competency ...

Opinion: From Our Readers - Time for industry to act on ethnic diversity

08 May 2009

The Equality Bill, if passed, will be the wake-up call the PR industry needs to address its lack....5 per cent of PR practitioners come from ethnic backgrounds. Now is the time for our industry bodies ...

The Week

24 Apr 2009

- Vero Communications has been hired to handle PR for Olympic, World and Commonwealth 400m champion...- Panasonic has handed a pan-European b2b PR brief to tech specialist AxiCom Cohn & Wolfe ... . - Margaret Street, the new PR agency set up by ex-Walt Disney V-P corporate comms Joyce Lorigan, has landed a ... . - Cannes Lions International Advertising Festival has attracted about 400 PR agencies and in-house teams ...

Best of the tech blogs

10 Apr 2009

. Of course they should be monitored. Street view revolt Posted by Jon Clements pr-media-blog.co.uk 3 ...

The Week in Technology

03 Apr 2009

Hatch PR lands Doodle UK account...- Doodle.com, the online scheduling tool, has brought in Birmingham-based Hatch PR as its UK ... consumer and digital PR campaign. CoverGlobe Solutions, the company behind Puzzuka, hopes to attract ... advertising will go to educational-related programmes in Africa. - Hot Cherry, the online PR agency, has ...

Media: Men's magazines: How to get this man's attention

03 Apr 2009

It is easy to stereotype lads' mag writers, but what do they actually want from PR agencies? Cathy...-something, hip and happening boy-about-town. Benjamin Webb, MD of Deliberate PR, warns: 'While it is vital ... pay off: 'Often they are easily swayed over a beer.' Mischief PR creative director Ben Dutton ... later see it in a competitor's mag, it just makes us think PR people are bell ends.' Exclusives ...

The Week

03 Apr 2009

- McLaren Automotive, Formula 1's road vehicle manufacturer, has poached BMW corporate comms manager Mark Harrison to head its PR function. - Petrofac, the oil and gas giant, has handed a brief to GolinHarris' corporate team, replacing 15-year incumbent Fifth Ring. - Donald MacLeod, editor of Education ...

Hit or Miss - Earth Hour scores pre-coverage but was it overshadowed by Put People First march?

03 Apr 2009 | by Kate Magee

The general public and iconic buildings across the world were asked to turn off their lights for one hour to raise awareness of climate change. Unity PR was brought in to manage the media in the run-up to the event, which generated large amounts of pre-coverage but was overshadowed on the day by the huge Put ...

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