Daily deal site DiscountVouchers.co.uk has hired Rooster PR to handle its UK comms.
24 May 2012
| by John Owens
Campaign: Launch of Angry Birds Activity Parks in the UK Client: Lappset Group PR team: Maxim Timescale: March 2012 Budget: 8,000
Objectives
To generate global brand awareness and create interest from potential customers
To gain national media coverage ...
Casio has called in consumer PR support for its motorsport inspired range of watches....Exposure has been hired as the watchmaker s retained PR agency after working for the company on a project basis. The agency is charged with raising awareness of Casio s motorsport inspired Edifice range. Exposure will target men, aged 35 and upwards, who appreciate speed, reliability and precision engineering ...
18 May 2012
| by Hannah Crown
/St Pancras International PR team: Bright PR for Lego; Place PR for St Pancras International Timescale ...
Bright PR came up with the idea to install the tallest Christmas tree made entirely out of Lego ...
. The progress of the tree was updated daily on Lego's Facebook page.
Place PR led a social media campaign ...
's revelation that P G had moved global PR duties for its Vicks brand to MSLGroup, which previously handled only ...
brand PR manager Catherine McMahon confirmed the account shift but declined to comment on further ...
.
Meanwhile, the agency has won the PR and social media account for Symington's foods, which includes Ragu. ...
14 May 2012
| by John Owens
in the capital. Lesley Clarke, co-founder and CEO of Nicky Clarke, said: Appointing a London-based PR agency ...
10 May 2012
| by Hannah Crown
in October 2011. It called in Instinct PR to develop a launch campaign and generate sales through a health...Campaign: Panache sports bra PR launch Client: Panache PR team: Instinct PR Timescale ...
Panache sports bra ambassador to strengthen its celebrity and expert endorsement credentials.
The PR ...
to overcomplicate things when a good, solid product PR campaign is actually all that is needed, as long ...
10 May 2012
Campaign: Jordans 10% Challenge Client: Jordans Cereals PR team: Wild Card Timescale: September-November 2011 Budget: 30,000
Objectives
To engage consumers with the brand ...
-old environmentally conscious consumers. The PR team secured farmer and TV presenter Jimmy Doherty as a brand ...
04 May 2012
| by John Owens
Language learning aide Rosetta Stone has picked for Bottle PR to lead a London-focused project...The brief was won following a competitive pitch and will run until August, with the agency team reporting to Katharina Schaden, Rosetta Stone PR manager for Europe. Covering 30 different languages in more than 150 countries, the America-based language software company was launched in 1992 ...
Trevor Datson is leaving Tesco in order to take time out and consider his next steps. His role overseeing international comms will be handled by UK comms director Tom Curry.
Datson told PRWeek: With everything that has happened at Tesco and Cadbury, its been a pretty exciting road and I m not disenchanted ...