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Man Bites Dog

15 Nov 2011

a lot of our work in the City, we have two London office locations. What benefits do you offer ... clients, as well as the chance to be a part of award-winning PR campaigns. As a successful, growing ... . Staff training and appraisal programme: Our philosophy is that a dog is for life, not just for PR ...

How should Twitter spoof accounts be dealt with?

04 Nov 2011 | by Lynsey Barber

Belli, Third City. "Call Twitter. If the account is malicious, they'll deal with it ... . From PRWeek's Digital Thought Leader supplement November 2011 ...

Stephen Noakes, Halifax: How PR drives the debate

11 Oct 2011 | by Stephen Noakes, Halifax

to us. We set out to use PR to inform a marketing response to these issues. We began our research ... of getting on the ladder within the next five years. PR led the comms campaign. Virtually every national ... mortgage checklist for advisers. PR effectively drove the campaign, with these initiatives supported ...

The perfect comms mix

11 Oct 2011

of the planning then comes down to tailored and ongoing research. PR is increasingly recognised as the glue within ... 'land' in the right environment. Claire Murphy, consultant editor, PRWeek claire ... channels to reach a single audience with one voice. Yet PR often ploughs a lonely furrow, divorced from ...

Client View: Will Orr, British Gas - Mix the perfect comms cocktail

11 Oct 2011 | by Will Orr, British Gas

advertising (CHI), media buying (Carat), direct response (Ogilvy), social media (Outside Line) and PR ... -the-line advertising and marketing campaigns, developing those that incorporate social media and PR activities ... engagement to create depth of understanding. PR is crucial if we are to understand how best to engage ...

Gordon Tempest-Hay, Blue Rubicon: It's time to dissolve the agency fiefdoms

11 Oct 2011 | by Gordon Tempest-Hay, Blue Rubicon

side for PR to sit in the comms department. Public affairs is in the government and/or legal affairs ... specialise in a particular channel then sub-divide that channel further. PR is sub-divided into corporate ... marcoms industry, notably PR, is channel-driven, not audienceor client-led. At Blue Rubicon we have never ...

Marco Forato, Unum: Integration and education

11 Oct 2011 | by Marco Forato, Unum

collateral, a little trade advertising and PR, all reinforced by events and conferences. Never TV, never ... first consumer-facing integrated campaign with PR outreach to raise awareness and understanding. As our ... manage our key agencies - advertising, media buyers, PR and public affairs. We operate as a cross ...

Liz Bales, Industry Trust: How to win hearts and minds on copyright

11 Oct 2011 | by Liz Bales, Industry Trust

time. Compelling listening. Trusted advocates PR played a central, supporting role in this ... created a wealth of positive PR opportunities to amplify the core message. Hundreds of the audiovisual ... disciplines changed in the past two years? PR has remained the central discipline, driving the strategy ...

Fiona Joyce, Blue Rubicon: Flexible thinking required

11 Oct 2011 | by Fiona Joyce, Blue Rubicon

-centric lens to find a compelling insight and overarching strategy. Not simply a PR-led solution. This requires ... long way in our first decade to achieve this - changing the way PR is used and redefining its value ...

Michelle Mitchell, Age UK: All the tools in the armoury

11 Oct 2011 | by Michelle Mitchell, Age UK

, policy analysis, message development and testing, public affairs, campaigns, PR and social media all play ...

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