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Profile: Simon Greenberg, Chelsea FC

It is the day after Chelsea FC’s controversial defeat at home to Barcelona in the Champions League...to ten. Since Chelsea have finally won the Premiership things feel less pressured.' Late last year ... : 'Why Chelsea just want to be loved.' 'It was actually a case of some CSR projects – redeveloping ... season. Like Kenyon he was not a Chelsea supporter, and insists that while he has the job he ...

Chelsea FC in charity and CSR project

The uphill struggle by Chelsea Football Club to portray itself as a force for good reached a..., said Chelsea had invested 4.34m in its CSR strategy last season, 2.8 per cent of its turnover. Chelsea also outlined an unusual approach to charity by announcing it would help humanitarian organisation ... : There are so many money issues around Chelsea, but we re using our brand and players to benefit a worthwhile ...

Chelsea FC brings in head of media

Chelsea Football Club, which ‘deserves more respect’ from the media according to coach Jose...and Chelsea TV. Mourinho hit out at the media after Chelsea's victory away to Liverpool last Sunday ...

Opinion: Chelsea FC listens to its brand advisers

Chelsea FC's dual announcement today (Thursday) of its first CSR report and a new charity partner.... But whatever your position on the ethics, the initiative is intellectually intruiguing. Chelsea is the first ... and David Cameron. Even more interesting is Chelsea s approach to charity. Somewhat controversially, given ... brainstorm among Chelsea s executives who, unusually, include an experienced brand marketer (chief executive ...

News Brief: Chief press officer leaves Chelsea FC

Football - Chelsea FC chief press officer Helen Wood left the club last week. Wood, who joined

Poll: Chelsea FC losing in off-pitch image stakes

Chelsea Football Club has a poorer image than its three main Premiership rivals - Arsenal...Simon Greenberg, director of comms, Chelsea FC: ‘In the period analysed, there were several ... . Forty-six per cent of Chelsea fans believe the club's image has worsened since Abramovich became owner three years ago, while 53 per cent believe Chelsea is now beyond the control of the Football Association ...

Chelsea FC uses H&K to exploit US market

CHICAGO/LONDON: Chelsea Football Club is to use Hill & Knowlton to establish its brand...previously trodden by Manchester United FC. Chelsea's current chief executive Peter Kenyon was a key ... The move comes as the Premiership champions prepare for a pre-season Stateside visit. ‘Chelsea ... Chelsea director of comms Simon Greenberg. He added: ‘This will be our third consecutive year of pre ...

STOP PRESS: Pielle takes over Chelsea FC from GBH

Pielle Consulting has replaced GBH Public Relations as PR consultants for Chelsea Village...Pielle Consulting has replaced GBH Public Relations as PR consultants for Chelsea Village, the holding company of Chelsea Football Club (PR Week, 23 October). In a separate move Chelsea s retailing and mail order arm Chelsea Village Merchandising has chosen media relations specialists Solve PR ...

Chelsea FC picks Standard’s Greenberg as PR boss

Chelsea Football Club was this week on the verge of hiring London Evening Standard journalist Simon...Greenberg, who is the Standard’s most senior sports journalist as assistant editor – sport, has emerged as Chelsea’s favoured candidate for a newly created top comms role. Confirmation ... of Chelsea, which has risen considerably since Russian billionaire Roman Abramovich took over the club last ...

Letter - Football clubs' CSR often unrecognised

PRWeek is right to commend Chelsea FC's commitment to responsible business ('Chelsea FC listens...As you point out, sports clubs are big business and uniquely placed to use the power of their brands. We should, however, give credit to other Premiership clubs such as Manchester City, which recently celebrated 20 years of working strategically with the local community. And Charlton Athletic FC ...

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